Kering Eyewear

Kering Showroom
Via Sant'Andrea 25 
20121 Milano
 

 

In 2014, Kering launched a key strategic initiative designed to develop in-house eyewear expertise for its Luxury and Sport & Lifestyle houses.

To maximise the development of its brand portfolio, Kering decided to internalise the value chain for its eyewear activities, from product creation and development to supply chain management, sales and marketing.

Through this project, Kering is putting in place an innovative way of managing its Eyewear operations, which will lead to significant value-creation opportunities and enable the Group to fully capture the sheer growth potential of its houses in this category, in a global market which is sizeable and in which the highend segment is enjoying substantial growth.

Today, Kering Eyewear designs, develops and distributes eyewear for Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Stella McCartney, McQ, Boucheron, Pomellato, Brioni, Tomas Maier, Christopher Kane and Puma.

 

  • Gucci
  • Gucci
  • Saint Laurent
  • Saint Laurent
  • Stella McCartney
  • Stella McCartney
  • Stella McCartney
  • Bottega Veneta
  • Bottega Veneta
  • Boucheron
  • Alexander McQueen
  • Pomellato
  • Tomas Maier
  • Tomas Maier
  • Christopher Kane
  • McQ
  • Puma

Collection presentation is now completely in line with the fashion calendar, allowing unprecedented synergies in the marketing and communication strategy.

The assortments are now fully aligned with the DNA of each brand, improving the design and further differentiating Kering houses from the competition.