McQ, a contemporary brand from Alexander McQueen, was founded in 2005. A five-year license agreement followed with SINV SpA. In November 2011 the brand was brought back under house control under Creative Director Sarah Burton, who worked with Lee McQueen from 1996, beginning with the Pre-AW11 collection. Following an eleven year hiatus, McQ returned to London Fashion Week for AW12 to host a one-off show to celebrate its return in-house. The brand’s first global flagship opened on London’s Dover Street in September 2012.
McQ distils the vision of Creative Director Sarah Burton into collections that embody an urban, young London. Rooted in the renegade spirit of Lee Alexander McQueen who founded the brand, McQ offers menswear, womenswear and accessories with a casual, everyday ease and a rebellious attitude. McQ has always drawn inspiration from street culture, reinterpreting the uniform of London’s subcultures for a modern wardrobe. Drawing on the rich design archive of Alexander McQueen, McQ offers a relaxed, raw interpretation of the house codes.
Sarah Burton is British born. She grew up and was educated in Manchester and studied fashion at Central Saint Martins College of Art and Design in London graduating in 1997. She joined Alexander McQueen in 1996 and was appointed Creative Director of both McQueen and McQ in 2010.
Burton was recipient of the Designer of the Year award at the British Fashion Awards in November 2011. She was named one of the 100 most influential people in Time Magazine on April 2012 and was awarded an Order of the British Empire (OBE) for her services to the British fashion industry which was announced on June 16, 2012.