Ulysse Nardin was founded in Le Locle, Switzerland in 1846. The manufacturer has a strong, distinctive identity based on expertise in marine chronometers and complication timepieces. The brand is renowned for cutting-edge technologies and state-of-the-art materials, including silicium. Ulysse Nardin is one of the few Swiss watchmakers to have in-house production capacity for high-precision movement components, particularly regulating organs.
Patrik P. Hoffmann
The CEO of Ulysse Nardin, Patrik P. Hoffmann, can look back on many years of experience in the watchmaking industry. He continues the management of the company in the spirit of Rolf W. Schnyder, who unexpectedly passed on in April 2011.
Born in1964 in Reigoldswil, Switzerland, he qualified with the Swiss Federal Certificate (CPA) as an Accountant, and continued his education at Andrews University, Michigan, in the USA studying Marketing.
In 1991 he returned to Switzerland where he held the position of Regional Sales Manager at the watchmakers Oris SA looking after various markets.
In the year 1996, the watch distribution company Swiss Prestige Ltd. offered him a position in Malaysia, as managing director of the firms Swiss Prestige Sdn Bhd, Kuala Lumpur, and Swiss Prestige Pte Ltd, Singapore. He supervised all marketing operations in Singapore and Malaysia, among other duties. One year later, in 1997, he additionally assumed the management of Oris International Ltd, Hong Kong, and after one more year, again in addition to his existing work, became managing director of the Asia Pacific regional office of Oris SA.
During his sojourn in Malaysia, Hoffmann met Rolf W. Schnyder, who was then the owner and president of the Swiss watch manufacture Ulysse Nardin. Mr Schnyder was looking for a dynamic leadership personality with solid marketing skills and a thorough knowledge of the international watch industry to build up the market position of Ulysse Nardin in the USA. Schnyder and Hoffmann quickly realized that they shared the same vision. In 1999, Hoffmann is appointed Vice President and Managing Director of the regional office North America and the Caribbean of Ulysse Nardin Inc.. Under his leadership Ulysse Nardin enormously expanded its presence in the USA and in the Caribbean. The year 2008 saw Patrik P. Hoffmann being appointed to the position of Vice President of Sales and Marketing Worldwide, and since then he has been dividing his working time between Le Locle (Switzerland) at Ulysse Nardin’s head office, and Boca Raton (Florida, USA) in the U.S. corporate offices.
After the sudden demise of Rolf W. Schnyder, Patrik P. Hoffmann was nominated as the new CEO of the traditional Swiss manufacture.