Sport & Lifestyle

Kering is developing a balanced collection of iconic Sport & Lifestyle brands: Puma, Volcom and Cobra, which provide equipment and clothing for athletics and action sports. 

Puma - Kering

These brands are all global or have the potential to become so, and bear substantial growth potential in the apparel, footwear and accessories markets. They are characterised by: powerful DNA, a clear personality and strong philosophy. 
The Sport & Lifestyle activity fosters synergies and knowledge sharing between brands, encouraging innovation, creativity and sustainability, while preserving each brand’s identity.