Sport & Lifestyle

Kering is developing a balanced collection of iconic Sport & Lifestyle brands: Puma, Volcom and Cobra, which provide equipment and clothing for athletics and action sports. 

These brands are all global or have the potential to become so, and bear substantial growth potential in the apparel, footwear and accessories markets. They are characterised by: powerful DNA, a clear personality and strong philosophy. 
The Sport & Lifestyle activity fosters synergies and knowledge sharing between brands, encouraging innovation, creativity and sustainability, while preserving each brand’s identity.