Cobra Puma Golf

Cobra Puma Golf - Kering

COBRA PUMA GOLF is a leading golf brand that designs and develops superior-quality golf equipment as well as stylish, high-performance golf apparel, footwear and accessories.
COBRA Golf was founded in 1973 and has a history of bringing innovative and high quality golf equipment to the market, including the first utility wood, the BafflerTM. PUMA Golf was founded in 2005 and focuses on a sportlifestyle positioning, with all products based in technology combined with industry leading fashion, helping golfers ‘Look Better. Feel Better. Play Better.’
COBRA PUMA GOLF was formed in April 2010 and has some of the world’s top golf talent on staff, including Rickie Fowler, Ian Poulter, Lexi Thompson, Johan Edfors, Anna Nordqvist and Lee-Anne Pace.
Our goal at COBRA PUMA GOLF is to bring our ‘game enjoyment’ message to life through our products, athletes, campaigns and experiential events. We believe the game of golf should be colorful, innovative, stylish and most of all, fun. With everything we do and every product we create, our goal is to bring the COBRA PUMA GOLF game enjoyment lifestyle to golfers everywhere.


Bob Philion

Bob Philion

Bob Philion, President of COBRA PUMA GOLF, joined PUMA SE in 2005 as the Global Head of Golf, a start-up division at the time, and had a pivotal role in launching PUMA’s Golf business and strategic development of PUMA Golf. After PUMA’s acquisition of COBRA in April 2010, Bob was named President of COBRA PUMA GOLF.
Bob has been the driving force behind sales, marketing and operational efforts while managing product creation, international marketing teams and developing an effective global structure. His efforts have led to COBRA PUMA GOLF developing into a key brand in the golf industry.