Puma - Kering

Founded in Germany in 1948, PUMA is one of the world’s leading sports brands which designs, develops and markets footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast products designed for the fastest athletes on the planet in their respective sports, such as Usain Bolt and the Arsenal football club, which is perfectly aligned with its new brand positioning — Forever Faster. PUMA offers performance and lifestyle products in team sports, running and training, golf and motorsport. It also has a dedicated line of golf equipment, apparel, footwear and accessories — Cobra Puma Golf.


Björn Gulden

Bjørn Gulden
Chief Executive Officer

Bjørn Gulden has been Chief Executive Officer (CEO) of PUMA SE since 1 July 2013 and is a member of the Kering Executive Committee. He brings to PUMA an extensive international experience of nearly 20 years in the sporting goods and footwear industry, where he held a variety of management positions.
Gulden was CEO of Danish jewellery brand Pandora from the beginning of 2012 to 2013. From 2000 to 2011, the Norwegian native was Managing Director of Europe’s largest footwear retailer, Deichmann, where he also headed the US-subsidiaries Rack Room Shoes and Off Broadway Shoes as CEO and President.