Biography

Björn Gulden

Chief executive officer, PUMA SE

Björn Gulden was named CEO of PUMA SE in July 2013, after serving as CEO of Danish jewellery brand, Pandora from 2012 to 2013.  

Prior to Pandora, Mr Gulden was managing director of Europe’s largest footwear retailer, Deichmann, where he led US subsidiaries Rack Room Shoes and Off Broadway Shoes as president and CEO. He also held management positions at outdoor apparel company Helly Hansen and sporting goods manufacturer, Adidas, where he was senior vice president of apparel and accessories.

A native Norwegian and former professional football player, he studied business administration in Norway and earned an MBA from Babson Graduate School of Business in Boston.