Kering Foundation’s White Ribbon campaign
Kelly Slater, Antoine Griezmann and Yang Yang have become the voices for a campaign that tells the stories of women victims of violence. Coinciding with UN International Day for the Elimination of Violence against Women, the White Ribbon campaign is an attempt to reduce the statistics: one in three women around the world is beaten, coerced into sex or otherwise abused in their lifetime.
The facts are stark. In France, one in ten women has been a victim of domestic violence during the last 12 months; 25 to 30% of Chinese women are victims of domestic violence during their lifetime; in the US, one in five women is sexually assaulted during their university studies.
So what do these three men have to do with it: world champion surfer Kelly Slater, French footballer Antoine Griezmann and Chinese actor Yang Yang?
They have all agreed to lend their voices to the Kering Foundation’s White Ribbon for Women campaign, to highlight the point that violence against women is not only a women’s issue. Each man tells the true story of a woman who has experienced violence and subsequently received support from the Foundation.
As part of the White Ribbon for Women’s digital campaign, the portraits are being spread online using the hashtag #BeHerVoice, to encourage people to break the silence on violence against women.
To mark the fifth year of White Ribbon for Women, the Kering Foundation has launched a crowdfunding platform via #BeHerVoice. During 18-27 November people can support a project of their choice and monies raised will go directly to Kering Foundation partners: It’s On Us in America; HER Fund in Asia; and in Europe Fédération Nationale Solidarité Femmes, La Maison des Femmes, Rosa UK and Women’s Aid.
At the same time there is an in-store campaign that will see 230,000 White Ribbon for Women brooches and stickers, designed by Kering Foundation board member Stella McCartney, distributed in over 800 boutiques around the world, to the customers of a selection of Kering’s luxury brands.
From its origins in the early 90s the White Ribbon movement encourages the promotion of gender equality and a new vision of masculinity, in order to bring about a cultural shift – to a future without violence against women. Since 1999, the 25 November has been recognised by the United Nations as International Day for the Elimination of Violence against Women.
Watch the videos, spread the word and contribute in whatever way you can – let’s reduce those numbers!