In action

Products and Customers

Saint Laurent Stores improving Environmental Performance

The Saint Laurent architectural concept places an emphasis on rich, noble materials, generous proportions and architectural clarity as well as a preference for simplicity over elaborate decoration bestows an air of serene, contemporary luxury and evokes the works and philosophies of the Union des Artistes Modernes (UMA).

As part of the deployment of this new architectural concept across its retail network, Saint Laurent has introduced a comprehensive and exemplary programme to reduce the environmental impacts of its stores. At an operation level, environmental management best practices have been implemented across all regions, with an implementation rate of 83% at the end of 2014 (excluding department stores). The brand has also prepared a guide outlining green building best practices, based on the LEED (Leadership in Energy and Environmental Design) requirements. Among other aspects, this covers lighting, heating and air conditioning systems. The implementation of these best practices has enabled Saint Laurent to improve the energy efficiency of the brand's global store network by 37%  between 2013 and 2015.

 

Following the rollout of this strict framework, three Saint Laurent flagship stores – 38 Faubourg in Paris, Old Bond Street in London and 326 Rodeo Drive in Beverly Hills – have been awarded with the highest possible level of LEED certification,  Platinum. Based on public information, Saint Laurent is the first luxury brand to be awarded the LEED Platinum Certification for multiple free standing stores.

This achievement demonstrates how innovative and sustainable solutions help minimise water consumption, optimise energy efficiency and ensure better indoor air quality. For example, since re-opening in 2014, the brand’s renovated Rodeo Drive store in Beverly Hills has decreased its energy consumption by 57%, with renewable energy also being generated thanks to solar panels installed on the roof of the building.