A fashion first for regenerative agriculture

A fashion first for regenerative agriculture

Through its use of agricultural raw materials, the fashion industry and its supply chains are directly linked to the degradation of soil, conversion of natural ecosystems and biodiversity loss. Regenerative agriculture can protect and reverse this environmental degradation, including restoring healthy soil, which removes CO2 from the atmosphere and acts as a carbon sink for mitigating climate change. The inclusion of regenerative raw materials is also one of the three key principles to building a circular economy in fashion. Consequently, leveraging regenerative agricultural systems for the sourcing of raw materials has the potential to be a game changer.

In recognition of the positive impact regenerative agriculture can have in the fashion industry, Kering and The Savory Institute announced a new collaboration today.  As a first in fashion and Luxury, Kering has become a Frontier Founder under Savory’s Land to Market™ program to advocate verified regenerative sourcing solutions and expand the regenerative agriculture framework in fashion’s global supply chains.
 
“Regenerative agriculture is a multi-benefit solution which supports Kering’s sustainability ambitions to mitigate our environmental impacts and deliver positive outcomes along our supply chain. We are proud to collaborate with Savory to pioneer innovative and nature-based solutions in fashion as part of our broader commitment to contribute to solving our industry’s global challenges around biodiversity and climate change,” said Marie-Claire Daveu, Chief Sustainability Officer and Head of international institutional affairs at Kering.

Discover details about Kering and Savory’s regenerative agriculture program
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