KERING NAMED FOUNDING PARTNER OF ‘PLUG AND PLAY - FASHION FOR GOOD’ ACCELERATOR
Kering and Plug and Play announced today that Kering is the first founding anchor partner of the ‘Plug and Play - Fashion for Good’ accelerator, which aims to fast-track sustainable innovation within the luxury and apparel industries. Via the accelerator, the partners will identify innovative start-ups and support them in scaling-up their technologies, methodologies and business models. As such, Kering and the partners aim to stimulate disruptive innovation, transform conventional processes in luxury, and enable the widespread adoption of sustainable practices.
As a first step, a short list of early-stage innovators has been invited to pitch their technologies and projects to the partners, during the launch of the Fashion for Good centre today in Amsterdam. A final selection of ten start-ups, announced in early April, will then be accepted into the accelerator and partake in a unique three-month mentoring programme.