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BOTTEGA VENETA Senior PR and Advertising Executive

Bottega Veneta - Fixed Term (Fixed Term)
Shanghai - Mainland China

Job Family Group Description - Communication & Marketing: Gathers jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand. Job Family Description -PR & Events: Brings our luxury products onto the stage. Builds a solid reputation for our brands through event organisation, press relations and a robust online presence. Sub-Job Family Description - Public Relations: Builds and maintains our company reputation through public relations activities. Gives clear messages on our image internally and externally

  • Assist in all activities related to Public Relations within China region
  • Implement China PR and advertising strategy to increase visibility in key media, to support brand image
  • Support manager to plan and execute PR activities and events to promote brand awareness and product launches
  • Responsible for of all press requests, including digital and print media
  • Responsible for monitoring/ analyzing/ improving editorial content & direction regularly
  • Responsible for pitching in-depth stories for all categories for the brand
  • Establish “Glossary File” to ensure the tone & manner of all translations maintaining coherence of the brand image
  • Responsible for assisting direct manager to execute media plan/ Market research/ Competitor analysis

Responsible for all execution of print/ on-line advertising and possibly new vehicles

  • Full time
  • 亚洲
  • Mainland China
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