BOTTEGA VENETA Senior PR and Advertising Executive

Bottega Veneta - Fixed Term (Fixed Term)
Shanghai - Mainland China

Assist in all activities related to Public Relations within China region
Implement China PR and advertising strategy to increase visibility in key media, to support brand image
Support manager to plan and execute PR activities and events to promote brand awareness and product launches
Responsible for of all press requests, including digital and print media
Responsible for monitoring/ analyzing/ improving editorial content & direction regularly
Responsible for pitching in-depth stories for all categories for the brand
Establish “Glossary File” to ensure the tone & manner of all translations maintaining coherence of the brand image
Responsible for assisting direct manager to execute media plan/ Market research/ Competitor analysis

Responsible for all execution of print/ on-line advertising and possibly new vehicles