BOUCHERON Marketing & Communication Manager SEA

Boucheron - Regular
Singapore - Singapore

Created by Frédéric Boucheron in 1858, Maison Boucheron has evolved through four generations of direct descendants. A visionary designer and the very first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron still embodies absolute excellence in Jewelry, High Jewelry and Watchmaking today. The Boucheron style, free and daring, never ceases to invent the classics of tomorrow

Branding & Advertising
- Promote brand image through effective media and PR programs
- Advise on media buying and sponsorship opportunities to maximize the coverage
- Recommend the most appropriate media mix

Digital Communication:
- Build, manage and monitor the e-platform and other digital marketing channels to develop business opportunities and promote the brand awareness
- Develop efficient plans and ensure proper execution.
- Manage the designated client’s daily eMarketing operation via multi-online-channels at system owned / external platform with high quality & time manner.
- Manage the media agency (iProspect) and PR agency (Directions) for strategic planning and execution. Monitor the KPI performance.

PR & Media:
- Define the media strategy in the market and achieve stronger impact through the campaigns with the assigned budget, positively affecting sales.
- Editorial performance: generate product placement and brand stories in key media where the brand is operating
- Increase media presence / visibility by improving relationships with key local media
- Write-up, circulate and follow-up on press releases and various communication tools.

Events organization:
- Propose the most appropriate events and messages in line with corporate strategies
- Execute events with vendors within the planned schedule and budgets

Retail Marketing:
- In collaboration with local retail team, recommend promotion strategies and develop tools (gifts etc.) to drive traffic and support sales
- Guide local market to develop annual brand / product catalogues, leaflets, apps, direct mail pieces etc.
- Analyze the specific, current and future needs of the markets, in order to support these, as far as possible, with the different marketing strategies and tools.