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BOTTEGA VENETA Global Campaign Manager

Bottega Veneta - Regular
MILANO - Italy

Bottega Veneta – inspiring individuality with innovative craftmanship since 1966. Creativity lies at the heart of all that we do. Born in Vicenza the house is rooted in Italian culture yet maintains a truly global outlook. An inclusive brand with exclusive products Bottega Veneta is as much of a feeling as it is an aesthetic.

We are currently seeking a Global Campaign Manager as part of our dynamic team in Milan.

How you will contribute:

  • Orchestrate the CRM Contact Strategy and oversee the execution of all the CRM campaigns (one- time and recurring)
  • Ensure campaign implementation follows the integrated marketing plan working closely with Image, Ecommerce, Media and Merchandising Teams
  • Supervise the execution, monitoring and measurement of CRM campaigns and their success
  • Liaise with the external agency to oversee the technical implementation of the campaigns
  • Plan the automatized campaigns (journeys) linked to client lifecycle events
  • Work closely with the regions to collect local needs and adapt accordingly the campaign calendar
  • Identify new opportunities/improvement based on campaign performance and customer data and put them in place
  • Implement innovative a/b testing initiatives to drive an ongoing improvement of client engagement
  • Propose and execute enhancements on channels, content, template
  • Stay up to date on industry trends and run competitive analysis

Who you are:

  • Work experience of at least 5 years working in Marketing, CRM or Digital luxury environment
  • Proven experience of consolidating and analyzing data and presenting findings in a clear, digestible manner
  • Experience with Salesforce, Marketing Cloud, in particular Email Studio and Journey Builder (certificazione)
  • Excellent attention to detail and planning skills, even when working under pressure
  • Fully proficient and confident in Excel and PowerPoint
  • Ability to communicate effectively and collaborate with cross-functions
  • Fluent in English

Why work with us?

This is a fabulous opportunity to join the Kering adventure and to actively contribute to the development of the business by becoming part of a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background. 

  • Full time
  • 欧洲
  • Italy
申请

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