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Gucci Digital Commercial Planning Senior Manager

Gucci - Regular
MILANO - Italy

Role mission Sitting within the Digital Business organization and reporting to the Global Digital Commerce Director, the Digital Commercial Planning Senior Manager will be responsible for the definition and execution of a 360° commercial plan across all Gucci’s digital platforms, partnering with a wide range of stakeholders within the Digital Business organization and the broader Gucci ecosystem alike: Digital Business Performance, Digital Client Experience, Digital Content, Digital Product, Digital Concessions, along with functional partners in Marketing, Corporate Image, Retail and Client Engagement to deliver a consistent brand experience and supporting the digital sales growth across existing and new markets.

Key responsibilities

  • Drive Global digital sales growth and contribute to delivering Gucci.com’s financial targets whilst ensuring strategic balance between commercial targets achievement and brand positioning goals
  • Partner with Global Digital Business Performance team to build awareness and strategic actional insights taken from the complex comprehension of the digital ecosystem’s key metrics
  • Plan creative activations across Gucci’s digital platforms to ensure key investments and brand messages are covered with digital communication and support, in partnership with key stakeholders across the Digital and broader functions
  • Partner with Global Merchandising and Regional Digital stakeholders to ensure alignment on how Gucci’s omnichannel strategy is reflected and enhanced across all digital platforms, as well as the overall enhancement of Regional specificities from a product and brand perspective
  • Define and execute strategic campaigns for collections and capsule launches across all digital platforms, with an ongoing client-centric approach aimed at delivering meaningful journeys for Gucci’s customers
  • Drive superior and client-centric digital and visual merchandising aiming at driving customer impact and shaping Gucci’s positioning as one of the leading global luxury brands
  • Orchestration of product and commercial growth across all digital channels and touchpoints
  • Close monitoring of the digital competitor activities, leveraging on the industry and out of industry’s deep understanding to constantly position Gucci ahead of the curve and continuously deliver innovative solutions for digital experiences and omni-channel mindsets

Key Requirements

  • 8+ years of working experience in luxury / fashion digital environments directly driving commercial strategy, managing teams, and guiding cross-functional streams
  • Outstanding project management skills, including responsiveness, attention to detail, and leadership abilities
  • Fashion product sensitivity and comprehension of the industry (fashion and digital)
  • Business acumen and capacity to drive high-level strategy
  • Creativity with an eye to developing new and innovative solutions
  • Strong problem identification and analytical skills
  • Positive, enthusiastic, with an ongoing commitment to achieving high quality results
  • Self-starter, able to balance multiple priorities and meet deadlines
  • Strong team player; able to work successfully across multiple business functions
  • Enthusiastic individual, open minded and sociable, keen on working and relating with people in a dynamic and challenging environment
  • Able to interacts with flexibility and diplomacy across a diverse set of stakeholders
  • Successful studies in Business Management, majoring in Business Administration or Marketing
  • Perfectly fluent in English, Italian knowledge a plus
  • Strong working knowledge of Microsoft Office
  • Full time
  • 欧洲
  • Italy
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