SAINT LAURENT - TRAFFIC PERFORMANCE SPECIALIST (H/F)

ROLE

We are currently looking for Traffic Performance Specialist who will report to the Digital Performance Manager and be part of a dynamic team of 5 people. She/He will be in charge of running SEA campaigns and Web Analytics to maximize Saint Laurent online performances. Her/His main missions are to support the monitoring, development and management of our traffic acquisition channels and launch new paid search business opportunities worldwide.

MISSION

SEA:

• Develop & maximize performance of Paid Search channel worldwide according to brand’s guidelines & objectives
• Manage investment costs for global & local campaigns on several search engines in coordination with our global agency
• Monitor & analyze KPIs to optimize efficiency and adjust campaigns strategy
• Close collaboration with internal stakeholders, regional partners & media agency for campaigns activations
• Identify new opportunities for incremental revenues to optimize the spend, maximize the ROAS and forecast media spend

WEB ANALYTICS:

• Management of weekly and monthly reporting of the website performances as well as daily monitoring of main KPIs
• Creation & dashboards optimization with cross-functional teams, covering topics such as digital marketing, on site merchandising, product performance and conversion trends
• Support ad hoc requests for data insights from other teams, regional partners and senior leadership
• Support and follow up of new tracking implementation and tagging plan
• Define areas for improvement and necessary action plans to optimize results with a data-driven and ROI mindset.

PROFILE

• BAC +4 required
• 4+ years of experience in traffic acquisition & campaigns management
• Experience in Paid Search Management for a minimum of 3 years is required
• Expert of acquisition leverages, Google Analytics, Data Studio, Google Ads, MS Excel and Power Point
• Google Analytics Certification required
• Contentsquare and Tableau knowledge is appreciated
• Naver and Yahoo JP platforms knowledge is a plus
• Applicant must be dynamic with great communication skills and a global to local approach
• Passion for digital and new technologies with a good understanding of the luxury landscape
• English proficiency
• Analytical, data oriented and synthetical mind
• Organized and rigorous: you like to deep dive into details and solution driven
• Enthusiast and proactive to facilitate decision making

A travers ses collaborateurs, Saint Laurent s'engage en faveur de la diversité. Nous croyons que la diversité sous toutes ses formes - genre, âge, nationalité, culture, croyances religieuses et orientation sexuelle - enrichit le lieu de travail. Nos collaborateurs ont ainsi des opportunités pour exprimer leurs talents, à la fois individuellement et collectivement, et cela contribue à renforcer notre capacité d'adaptation à un monde en mutation. En tant qu'employeur de l'égalité des chances, nous accueillons et considérons les candidatures de tous les candidats qualifiés, indépendamment de leurs antécédents.