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Regional Brand Director

Girard-Perregaux - Regular
DUBAI - United Arab Emirates

In order to constantly grow our market share and our sales volume through the development and the motivation of our distribution channels and sales ambassadors, we are looking for a future Brand Manager Middle East.

This person will be based in Dubai and will have to be comfortable with matrix organisation, reporting to our Chief Commercial Officer based in Switzerland.

See below the draft of the job description:

  • Responsible for New Business Development; increasing sales, reaching the targets and goals set for your area qualitatively and quantitatively. Ensure regular follow up of your network.

  • Ensure monitoring of the market in terms of competition and strategies on the Area.

  • Establish, defend and implement a complete commercial strategy, in line with the HQ, including Marketing, PR, sales and stock target.

  • Propose trade marketing and incentive actions to stimulate the sales and to motivate the staff. Propose opportunities that can highlight the brand in terms of image and dynamism.

  • Ensure that the brand presentation meets HQ standards in store in terms of position and merchandising, adopt strictly the HQ guideline on this matter. Establish, maintain and expand your customer base; develop and maintain prospect and customer lists based on strategic marketing data and overall strategic Brand development generated by HQ.

  • Manage client relationship through all phases of the sales cycle; responsible for tracking customer information (sell out, reorders, inventory, coop, ...), forecasts and reports.

  • Ensure that all merchandising on POS adhere to common Girard-Perregaux identity elements for worldwide consistencies and ensure dynamic retail and products environment, coherence of collections presented in the windows, etc.

  • Organize, execute, and support in accordance with company guidelines-tailored training programmes for new and existing employees, retailers and agents.

  • Reporting and budget management to the HQ; compiling and analysing sales figures, regular sales report, stock analyse, model stock.

  • Management of accounts receivables and collection of overdues.

  • Overall monitoring and troubleshooting of SAV, logistic and all back office dept.

  • Coaching & Mentoring the team and Marketing Manager

  • Required to Travel frequently

 Candidate Profile:

  • Bachelor’s Degree in Marketing/Sales or a related discipline.

  • 3-5 years of brand management/retail experience.

  • Broad experience in Luxury industry is an advantage.

  • Excellent UAE Market knowledge.

  • Strategic thinking skills.

  • Excellent product knowledge, stock management and sales skills.

  • Excellent communication - English. Knowledge of Arabic/ other foreign languages preferable

  • Excellent Team Management skills.

  • Time bound and good analytical skills.

  • Problem solving.

  • Detail and result oriented.

  • Excellent brand management skills.

  • Brand awareness - a clear understanding of brands and the marketing mix

  • Determination and perseverance

  • Relationship management skills

  • A high degree of business acumen

  • Maintain good relationships with colleagues and external contacts.

  • Excellent Leadership skills with a passion for the Brand

  • Can work under pressure and has a hands-on attitude

  • Full time
  • Africa / Middle East
  • United Arab Emirates

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