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BOTTEGA VENETA E-Commerce Manager

Bottega Veneta - Regular
Seoul - Korea, Republic of

Bottega Veneta – Inspiring individuality with innovative craftsmanship since 1966. Creativity lies at the heart of all that we do. Born in Vicenza the house is rooted in Italian culture yet maintains a truly global outlook. An inclusive brand with exclusive products Bottega Veneta is as much of a feeling as it is an aesthetic.style. Supports the development of designs and creation of physical material needed for events, campaigns and/or special events, following creative guidelines and style guide.

Summary

This position is responsible for local ecommerce revenue growth which includes but not limited to budget planning and strategic growth planning.  Strong engagement is required for overall ecommerce operations in Korea from front end content tuning, local content planning and analysis as well as management of backend operations. Work  very closely with HQ in Milan and Ecommerce director for Kora and Japan, not to mention with local functions; marketing, retail, finance, MD, customer service and logistics.  Manage and supervise an ecommerce specialist.

Building strategies

  • Grow brand.com based on mid-term plan and find opportunities from product and content planning, site functionality, UI/UX improvements by working closely with functions in ecommerce realm.
  • Execute brand’s omni-channel strategies, communicate local requirements/requests to Kering IT team
  • Evaluate feasibility of brand entry to third party concession to grow Korea’s ecommerce further.

Management of front end

  • Plan and direct content creation based on local calendar events to leverage the opportunities to meet target. Analyze merchandising trend and determine visual assortment.
  • Manage translations of local language on products and other contents with a contracted agency.
  • Plan and execute local category to navigate customers to PLP and optimize visual merchandising to meet and capture local customers’ demand.
  • Fix any errors with HQ content management team.
  • Suggest improvement on functionalities and UI/UX by analyzing GA data, studying competitors’ website, etc.

Management of back end

  • Fix spotted errors internally or by customer services, issue and track tickets on daily basis.
  • Work closely with local warehouse and Kering logistics team on B2C operations, solve any issues, improve operations and manage material inventory.
  • Collaborate with local customer service team for better UI/UX based on customers’ feedback, and escalate to HQ.
  • Optimize on-site search by analyzing search result reporting

KPI Management

  • Analyze sales by provided tools such as Google Analytics, Tableau and other corporate tools, not limited to sales behavior per se, but also merchandising/inventory/logistic operations..
  • Work together with marketing team to drive paid traffic in accordance with volume of sales.
  • Understand ecommerce sales generations in the corporate complex dynamics from contents, purchase KPI’s, merchandising, inventory, logistics and customer service, and find areas of improvement for better customer experiences.

BUY

  • Collaborate with HQ MD for seasonal buy qualitatively, as well as quantitively as necessary based on local sales history and planned commercial campaigns.
  • Suggest needs of local for exclusive items, styles, and colors as necessary.
  • Full time
  • Asia
  • Korea, Republic of
Apply

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