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GUCCI Communications Manager

Gucci - Regular
Singapore - Singapore

Role Mission Reporting directly to the Communications Director. Communications Manager plays a key role in the management of all Communications matters within the region.

Key Accountabilities

Brand Communications & Public Relations

  • Plan and support implementations of PR campaigns, product, media launches, brand initiatives and market rollouts in the region and ensure the alignment with global and regional brand strategy
  • Develop and support the region for product launches with press, VIP, influencer for brand stories, partnerships to build awareness, desirability and increase store traffics
  • Plan and support PR campaigns & activities to generate quality brand visibility and drive earned media through PR, editorials, events and all activations across all online and offline platforms
  • Plan and support all markets for VIPs and influencers storytelling & content creation opportunities to ensure brand desirability in the region
  • Ensure the quality of the implementation of events, press trips, creative product placement, brand stories, editorials and other regional projects
  • Plan and organise effective off site and instore events in the region that are in line with worldwide brand strategy,
  • Communicate with Headquarters for all assets, tools and press materials
  • Manage the distribution of media assets & PR samples planning
  • Continually nurture PR campaigns, maximise PR editorial coverage and meet defined editorial targets
  • Monitor, analyse and communicate PR results  for evaluation and improvements, manage regular reports and communicate with Headquarters
  • Facilitate internal communications with all local markets, Headquarters and key stakeholders
  • Manage reports such as PR online and offline, fashion trends, data, competitor’s performance, and marketing trends
  • Plan, support and monitor Communications budgets effectively

Key Requirements

  • Degree in Communications / Marketing or related discipline
  • At least 5 years of relevant experience in the luxury fashion industry
  • Able to multi-task and manage tight timelines
  • Disciplined, well-presented with excellent communication, interpersonal and organizational skills
  • Highly driven and enjoy working in a fast-paced and challenging environment
  • Highly competent in MS Office applications
  • Resourceful, results oriented, proactive and a good team player
  • Full time
  • Asia
  • Singapore

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