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GUCCI PR Manager

Gucci - Regular
Tokyo - Japan

【Background】 Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of Alessandro Michele, the House is redefining luxury for the 21st century, further reinforcing its position as one of the most desirable fashion houses. Eclectic, contemporary, romantic –Gucci represents the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Gucci is part of the Kering Group, and it is today one the fastest growing brands in market. This current recruitment reflects Gucci’s reinforced view toward consumer management in market. 【Key Responsibilities】 This position is responsible for assisting JW/Time Piece and Corporate Brand Engagement Director for implementations and execution of earned PR Plans including digital media and SNS with an effective and efficient manner. s/he should define PR plans for JW/Time Piece with Brand Engagement Director in consistency with the international brand strategy and local business objectives. ・Plan and operate the strategy for ON/OFF media & SNS to acquire qualitative earned exposure/post for Product/Event/Corporate Activities and others. ・Work with Brand Engagement Director to help determine measurable campaign objectives and KPI ・Plan and develop contents efficiently to reach the target audience ・Be in charge of Product Consignment for Press – Product selection and proposal to get qualitative exposure ・Read proofs of articles and check published articles ・Promote brand towards press/influential people through PR activities including COM event 【Experience and Qualifications】 ・Strong interpersonal skills and leadership ・Experience in luxury brand business preferable ・Flexible and open-minded, with excellent communications skills, both written and verbal ・Proficient in English, able to interact with Milan headquarters and international clientele ・Presentable, sense for fashion and high-end products

Experience and Qualifications

  • Strong interpersonal skills and leadership
  • Experience in luxury brand business preferable
  • Flexible and open-minded, with excellent communications skills, both written and verbal
  • Proficient in English, able to interact with Milan headquarters and international clientele
  • Presentable, sense for fashion and high-end products
  • Full time
  • Asia
  • Japan
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