SAINT LAURENT Sr. Digital Marketing Executive

ROLE

You will conduct the brand’s social & digital platforms’ performance in mainland China, managing brand assets cross social accounts; developing qualitative contents with digital media & influencers, to strengthen the brand visibility and alignment cross all digital marketing channels.

MISSION

• Social Platforms: Well understanding of China media landscape, like wechat, weibo, douyin, red. To manage brand’s owned social accounts content and follower recruitment & management.

• Digital Media / KOL: To build partnership with premier digital media and influencers to drive brand awareness and expand product visibility through partners’ social and digital platforms.

• Social Advertisement: Identify key social media platforms for brand digital advertising & content campaign, to present the brand creativity and amplify brand awareness.

• YSL.CN: To proofread the website product content with global calendar and develop plan to drive traffic to e-Comm business on daily & campaign basis.

• Search: Stand for brand protection and strong campaign presence on search brand zone, with coordination of e-Comm PPC’s practice. Develop the brand zone on Wechat eco system to drive consistent traffic to Brand Wechat e-comm Mini Program and follower recruitment.

• Analysis Reports: Develop the functional analysis reports for all digital marketing activities, evaluate the results and conduct regular market study.

PROFILE

• Education background: High Diploma or Degree in Marketing / Communication or any other related discipline

• Good written and conversational English

• Minimum three-year relevant experience, especially marketing/pr related

• Must demonstrate exceptional computer skills and software application proficiency such as Excel, Powerpoint, Word, China Word Processing and photoshop (not top priority, but ideal)

• Good interpersonal and presentation skills

• Energic and positive to embrace changes and ad hoc tasks

• Attentive to details

• Capability to handle multi-tasks

• Work independently with team collaboration spirit

• Respect deadline

Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.