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ALEXANDER MCQUEEN CRM Manager

Alexander McQueen - Regular
London - United Kingdom

Innovative, uncompromising, romantic, provocative, upholding the power of emotion and the touch of the human hand: these are all elements that describe the fashion of the house of Alexander McQueen. The brand is synonymous with modern British couture, renowned for its strong identity and celebration of unbridled creativity. Integral to the McQueen culture is the juxtaposition between contrasting elements: femininity and masculinity, fragility and strength, tradition and modernity. Under the creative direction of Sarah Burton, the house produces critically acclaimed collections, driven by unparalleled vision and respect for craftsmanship. Burton was made Head of Design for womenswear in 2000 and was appointed Creative Director in 2010. The luxury brand was founded by Lee Alexander McQueen in 1992. Among the greatest fashion designers of his time, the legacy of his work lives on.

Alexander McQueen is in search of a technological and commercially astute CRM Manager to build and deliver brand enhancing campaigns throughout the client life cycle.  The CRM Manager will sit within the Communication and Marketing Function, reporting to the CRM & Marketing Director.

How you will contribute?

  • Own planning, development, and execution of global campaign strategy in Salesforce Marketing Cloud

  • Plan the seasonal email calendar in line with trading activity

  • Adapt global campaign roadmap to specific market needs

  • Lead pilot and activation of new marketing channels

  • Own design and execution of relevant client lifecycle journeys (welcome, retention, reactivation, prospect conversion etc.) leveraging email, landing pages, SMS, and one to one clienteling and social campaigns

  • Present results and recommendations for optimisation to internal stakeholders and senior leadership team

  • Establish and build effective working relationships with key stakeholders: Ecommerce, Digital Communications, Merchandising

  • Work closely with central Kering CRM teams to ensure systems are working effectively and customer data pools are defined accurately

Who you are?

  • Advanced knowledge of Marketing Automation Platforms: campaign and journey building, database segmentation & targeting (Salesforce a distinct advantage) 

  • Solid understanding of campaign KPIs, reporting and deriving applicable insights 

  • Articulate and skilled at writing clear campaign briefs 

  • Tech-driven with proven marketing campaign experience, ideally gained in a Fashion/Luxury/FMCG environment 

  • Entrepreneurial spirit towards problem-solving and organization 

  • Data-driven with a growth mindset 

  • Excellent communication skills 

Why work with us?

This is a fantastic opportunity to become part of a dynamic team with a visionary brand that offers possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.  

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps.

  • Full time
  • Europe
  • United Kingdom
Apply

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