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ALEXANDER MCQUEEN PR Officer, Women's Accessories

Alexander McQueen - Regular
London - United Kingdom

Innovative, uncompromising, romantic, provocative, upholding the power of emotion and the touch of the human hand: these are all elements that describe the fashion of the house of Alexander McQueen. The brand is synonymous with modern British couture, renowned for its strong identity and celebration of unbridled creativity. Integral to the McQueen culture is the juxtaposition between contrasting elements: femininity and masculinity, fragility and strength, tradition and modernity. Under the creative direction of Sarah Burton, the house produces critically acclaimed collections, driven by unparalleled vision and respect for craftsmanship. Burton was made Head of Design for womenswear in 2000 and was appointed Creative Director in 2010. The luxury brand was founded by Lee Alexander McQueen in 1992. Among the greatest fashion designers of his time, the legacy of his work lives on.

We are currently seeking a PR Officer who will report to the WW PR Manager for Women’s Accessories as part of our dynamic London team. 

Your Opportunity

Alexander McQueen is seeking a strategic and talented PR Officer to join the Communications and Marketing team.  Offering the opportunity to grow, you will be responsible for creating global press materials fostering media relations to develop visibility and heighten brand awareness across the industry within this crucial category for the company; tactically maximising return on investment.

How you will contribute

  • Create effective press materials aligned with new launches and seasonal trends, reflective of the brand and the Creative Director’s vision and regional / market needs

  • Pitch and present features and product placement with local media, in line with the brand

  • Support with seasonal press orders for local and all regions and manage shipment to all regions

  • Managing samples and requests for local and regions as required.

  • Support with samples for studio needs, shoots, shows and events.

  • Monitoring coverage and compiling reports for products, shows, product launches and events.

  • Ensure local coverage in all regions is monitored

  • In close collaboration with RTW and VIP officer for sample support needs.

  • Support wit creation of press collaterals such as lookbooks.

  • Support the global team during the seasonal show, organising bag placement with key VIP’s / talents attending

  • Keep abreast of market trends, events and stories to feed future development

  • Responsible for acting as an ambassador of the brand at all times

Your skills and experience

  • Extensive PR and Marketing experience either in-house or agency within luxury fashion brands

  • Demonstrable experience developing and executing relevant press, media and CRM events

  • Network of local press contacts to ensure maximum coverage

  • Excellent organisational skills to manage and keep track of sample movements

  • Emotionally intelligent with excellent written and verbal communication skills

  • Ability to manage multiple projects, in a fast-paced, deadline-driven environment

  • Able to work as a team player in close collaboration with the international communications teams

  • Willing to travel as part of the role

  • Degree in a related discipline

Why work with us?

This is a fantastic opportunity to become part of a dynamic team with a visionary brand that offers possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.  

  • Full time
  • Europe
  • United Kingdom
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