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EMEAIR Communications Manager

Gucci - Regular
- Switzerland

Reporting to the Communications Director of Gucci Timepieces & Jewelry, the EMEAIR Communications Manager is responsible for leveraging all communication channels to create a unified and powerful voice for the brand category.

This role encompasses Press Office, Public Relations and Events, reinforcing our leadership in the luxury goods industry.

Following the WW guidelines, He / She will be responsible for planning, developing and implementing all the communication activities for the EMEAIR Region.

He / She will direct the efforts of Communication, Events and Public Relations teams and will coordinate at tactical levels with the other functions of the Organization.  

Key Accountabilities

  • Responsible for creating, implementing and measuring the success of a comprehensive communications offline and online program that will enhance the image of the brand and position within the marketplace and the general public.
  • Responsible for creating, implementing and measuring the success of all communications and public relations activities and materials.
  • Develop and increase an effective communication of the brand and product messages to EMEAIR customers and general public.
  • Effective communication to regional offices and corporate headquarters to obtain approval, guidelines and feedback and in return provide local market needs and advice.
  • Manage, lead and develop the EMEAIR Communication Teams (Public Relations, Events).
  • Embed the corporate identity and ensure that all communications materials are brand compliant.
  • Upkeep and enhance the brand awareness in local market through the vehicles of advertising editorial, celebrity and event.
  • Facilitate the integration of communication strategies in support of region's operational and merchandising needs.
  • Lead event conceptualization, planning and coordination.
  • Responsible for the achievement of communications missions, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives.
  • Develop short-and long-term plans and budgets for the communications, public relations, advertising, events, incentives programs and activities, monitoring progress, assure adherence and evaluate performance.

Key Requirements

  • University degree in marketing, communications, sales or equivalent.
  • Strong experience (at least 5-7 years) as Communications Manager in a multinational environment.
  • Fluent in Italian, English and French, German would be a plus.
  • Demonstrated skills, knowledge and experience in the design and execution of communications and public relations activities.
  • Demonstrated successful experience making presentations and negotiating with local media.
  • Commitment to working with shared leadership and in cross-functional teams.
  • Strong creativity, analytical, organizational and personal sales skills.
  • Flexibility in terms of working hours and travels.
  • Passion for the luxury industry and Communications.
  • Excellent interpersonal skills, organized, open-minded, proactive.
  • Creative and innovative approach to communications and branding.
  • Aptitude to work on own initiative as well as part of a team.
  • Full time
  • Europe
  • Switzerland

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PUBLISHED ON 08/26/2019

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