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GUCCI Media Data Integration Specialist

Gucci - Regular
MILANO - Italy

If you are a Dream-maker, this is the place for you. Together, we’ll create the real fabric of Gucci. A community of people united by the same passion: breaking new ground in the fashion world and beyond. The Media Data Integration Specialist is a key role in the Media Science and Insights Team, supporting the Media Science Team and Channel Experts in acquiring, mapping and managing the media data for the purpose of reporting, data analysis and Gucci Marketing ROI model.

Responsibilities

·       Support the Media Science Team in media measurement strategy & framework

·       Establish common taxonomy and definitions across all channels

·       Translate media and ad trafficking plans into measurable media data points

·       Identify ad-ops techniques and optimisation methods to acquire the desired media performance data

·       Perform regular audits, report on the measurement gaps and propose solutions

·       Define, deploy and consolidate relevant KPIs

·       Maintain and manage the internal media data analytics platform

·       Support the Media Science Team and Data Scientist in data quality management

 

Key Requirements

·       1-2 years of experience in a relevant role in an adtech or performance marketing environment

·       Background in media campaign tracking, ad trafficking and data analysis

·       Experience in digital marketing and usage of digital marketing platforms (e.g. Google Marketing Platform/Google Analytics/FB Business Manager)

·       Excellent analytical skills and problem solving skills

·       Fluent in English, other languages are a plus

·       Confidence with working in a multicultural, global organization

·       Passion for the fashion, luxury and digital industry

·       Flexibility and multitasking skills

  • Full time
  • Europe
  • Italy
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