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GUCCI PR & Communications Manager (m/f/d)

Gucci - Regular
Munich - Germany

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.

Key Accountabilities

  • Communicate and introduce Gucci to strengthen the brand awareness and the existing relationships with press and KOLs, to look for new PR opportunities in the markets as well as building a good relationship between fashion/corporate media and Gucci
  • Responsible for planning and coordinating PR strategies in the Hub, conveying key messages to press in order to ensure a proper communication flow between media and Gucci
  • Managing possible critic situation with corporate and fashion media
  • Press relationship management and coverage pitching
  • To evaluate local media landscape in the Hub, establishing and maintaining media relationship to communicate Gucci vision and culture, keep mutual beneficial relationship between media and the brand
  • Which would be working closely with the local PRs, transmitting them strategies and help them in the implementing it
  • Close relations with local stakeholders and EMEA team in order to be always ready to hear their needs

Job Requirements:

  • Degree holder in Communications, Journalism, Social Science or related disciplines
  • Solid experience in fashion and corporate communications is a must
  • Independent and mature personality with strong commitment in excellence
  • Highly adaptable and able to work independently and in a team environment 
  • Ability to handle multi tasks, work under pressure and meet tight deadlines
  • Clear and professional communications skills in English, both written and spoken
  • Full time
  • Europe
  • Germany

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PUBLISHED ON 04/27/2021

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