POMELLATO CRM Campaign Specialist
Pomellato - Regular
MILANO - Italy
Your opportunity
We are currently looking for a CRM Campaign Specialist to join our Pomellato and Dodo Retail Performance and Clienteling team.
How you will contribute
Innovate and enhance Pomellato’s and Dodo’s contact and content strategy through the development of relevant and engaging campaigns
Manage the execution of all the CRM campaigns and stimulate the local CRM Expert to ensure the best follow-up/feedback
Ensure campaign implementation follows the integrated marketing plan working closely with Brand and Ecommerce Teams
Supervise the execution, monitoring and measurement of CRM campaigns and their success
Liaise with the external agency to oversee the technical implementation of the campaigns
Plan the automatized campaigns (journeys) linked to client lifecycle events
Work closely with the regions to collect local needs and adapt accordingly the campaign calendar
Identify new opportunities/improvement based on campaign performance and customer data and put them in place
Implement innovative a/b testing initiatives to drive an ongoing improvement of client engagement
Propose and execute enhancements on channels, content, template
Stay up to date on industry trends and run competitive analysis
Have a performance-orientated approach
Who you are
At least 3 years experience in a similar role
Advanced Multivariate and a/b testing techniques
Omnichannel experience
Knowledge of HTML is a plus
Good understanding of CRM applications throughout the customer lifecycle
Good understanding of data segmentation and profiling techniques
A high level of accuracy and attention to details, even when working under pressure
Experience with Salesforce and Marketing Cloud
Fully proficient and confident in Excel and PowerPoint
Fluent in English
- Full time
- Europe
- Italy
