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GUCCI Director, Retail and Special Projects Marketing

Gucci - Regular
NEW YORK - United States of America

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands

Role Mission

The Director of Retail and Special Projects Marketing is responsible for leading, developing and managing regional 360 marketing strategies which focus upon key store openings and ongoing retail support, pop-ups, brand activations, and special projects. To successfully implement high-impact marketing and events initiatives, the role requires high collaboration across the departments and functions of Public Relations, Events, Media, Client, Merchandising, Retail Performance and Operations, Business Strategy, and Wholesale to successfully execute high-impact marketing initiatives. The retail marketing strategy will be adapted locally, following frameworks and guidelines provided from headquarters and will span all of Gucci’s retail stores and Gucci pop-ups in US and Canada. This role reports to the Vice President of Integrated Marketing.

Key Accountabilities

  • Own the strategy and drive results on key store openings and ongoing retail support across North America, considering the full year’s plan and brand priorities;
  • Create, ideate, and build 360-degree retail marketing plans, delivering strong and compelling positioning in important cities that support brand image and traffic;
  • Tailor strategic go-to-market plans for unique retail concepts that require exceptional creativity, making a statement in the communities they are a part of;
  • Build strong relationships across local and corporate departments, meeting regularly to drive coordinated efforts and ensure alignment on retail marketing priorities;
  • Effectively coalesce cross-department teams and to ensure that they are working in unison and according to the prescribed strategies;
  • Work with VP, Integrated Marketing to manage yearly budgets.

Key Requirements

  • Bachelor’s Degree;
  • A minimum of 6 years in with a strong operational background in either brand marketing and/or retail marketing;
  • Inherent team spirit and the ability to forge meaningful relationships across multiple departments and functions;
  • Strong presentation skills – written and verbal – to share and communicate strategy;
  • Ability to combine analytical analysis with creative and nuanced marketing strategies;
  • Experience in complex budget preparation and analysis;
  • Comfortable working in a fast-paced and dynamic work environment, which demands both quick thinking and strong attention to detail;
  • Strong project management skills;
  • Highly proficient in MS Office (Powerpoint, excel and word);
  • Ability to adopt and learn new systems, analytics tools.

Key Behaviors

Explore

Considerate Thinker

  • Sees the big picture and understands how own actions and decisions impact others and the organization as a whole

Solutions Developer

  • Actively scans the environment for new approaches, blending different ideas to come with creative yet effective solutions

Deliver

Accountable Achiever

  • Actively gets things done, raising the bar for performance, and taking accountability for own actions

Agile Advocate

  • Driven by the sense of urgency, promotes change and takes smart risks in pursuit of goals

Connect

Connection Builder

  • Builds trust-based relationships across boundaries and encourages collaboration
  • Adapts own style to communicate impactfully

People Enabler

  • Empowers others by providing autonomy and encouraging self-expression, valuing, and amplifying each person’s uniqueness

Build

Continuous Learner

  • Is self-aware, curious to learn and seeks feedback from others to continuously grow, always putting improvement over comfort

Talent Builder

  • Provides constructive and on-going feedback, coaches and helps others to achieve their full potential

Work authorization

  • Qualified candidates must have the proper work authorization to work in the United States

Note for New York City based roles: Any offer of employment is contingent on providing proof that you are fully vaccinated against COVID-19 prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.

EOE M/D/F/V

  • Full time
  • North America
  • United States of America
Apply

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