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KERING EYEWEAR Trade Marketing Specialist

Kering Eyewear - Regular
NEW YORK - United States of America

About us Kering Eyewear is the world leader in Luxury and High-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands. We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle. Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner.

We are currently seeking a Trade Marketing Specialist to join our Department Stores + Ecommerce Marketing team, based in New York City.

Your opportunity
The Trade Marketing Specialist owns the responsibility for the development, execution, and performance monitoring of trade marketing programs designed to increase in-store brand visibility, product presence and sell out turn. In accordance with the overall Marketing and Communication guidelines and brands Strategy, she/he will be responsible for every trade marketing activity across the Department Stores + Ecommerce channels in North America. 

How you will contribute: 

  • Work with the regional Trade Marketing team in developing regional and “localized” marketing plans based on channel needs, consistent with the global marketing objectives and brand guidelines, with a main focus on BTL activities
  • Assist with planning of all digital marketing activities, in line with Brand and corporate guidelines according to business needs
  • Collaborate with Headquarter counterparts in order to align local activity with greater brand strategy and initiatives 
  • Define and implement an annual Trade Marketing Master calendar for each account 
  • Develop custom reporting dashboards and help with monthly, quarterly and ad hoc reporting and ROI analysis
  • Partner closely with sales team and clients to ensure project timelines are managed successfully
  • Lead all facets of project management to implement marketing activities through seamless coordination with agencies, customers and internal stakeholders including but not limited to sales, logistics, customer service and finance  
  • Coordinate with sales, customer service & logistics teams to ensure Point of Sale Materials (POSM) & product delivery are aligned with marketing projects
  • Assist in budget management to ensure balanced investment strategy across various marketing touchpoints 
  • Conduct regular competitive analysis on competitors   

Who you are

  • Bachelor degree in marketing, communications or relevant field 
  • 2+ years of solid experience in trade marketing preferably in eyewear/ cosmetics/ fashion industry 
  • Experience working for or with a retailer or wholesaler 
  • Dedicated self-starter with strong attention to detail and follow-up 
  • Excellent Communicator, both verbal and written 
  • Strong organizational skills and the ability to handle multiple deadlines 
  • Ability to work in a fast-paced environment and meet tight deadlines 
  • Attention to detail with accuracy and consistency 
  • Advance level of Excel, PowerPoint and knowledge of SAP 
  • Ability to build effective relationships with a wide range of stakeholders, internal and external  
  • Strong presentation and problem solving skills 
  • Must be able to report to the New York City Headquarters three times a week, until further notice

Why work with us?
This is a fabulous opportunity to join the Kering Eyewear adventure and and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.  

  • Full time
  • North America
  • United States of America

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