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GUCCI EMEAR Media Planner

Gucci - Regular
MILANO - Italy

Role Mission The Media Planner will be part of the EMEAR media team and he/she will run and oversee the media strategy for the markets he/she will have direct responsibility, within the region Continental Europe, Middle East and Russia. He/she will analyze and implement the best distribution of advertising investments on different communication channels (50% Digital media, 50% Traditional media) with a cross category approach (fashion, eyewear, watches and jewelry).

How you will contribute (Key Accountabilities)

With a global scope and cross-category overview, key activities include:

  • Planning, evaluation of advertising spaces and definition of Regional media strategies
  • Processing of online (display including programmatic, native projects and paid social) and offline media plans (print and OOH)
  • ROI analysis of online and offline media plans
  • Market and competitors’ analysis in terms of media investments and environment overview
  • EMEAR media agencies coordination
  • Liaising with Media Owners for planning purposes

Things that should be in your background

  • Degree in Marketing, Communications or relevant discipline
  • Minimum 3 years of relevant experience as Media Planner in fashion/luxury context or media agencies
  • Offline and online planning skills
  • Relevant experience on both offline and online media
  • Fluent in Italian and English, other languages are a plus

Other attributes that will help you in this role

  • Familiarity with local media environments could be a plus
  • Excellent presentation and negotiation skills
  • Passion for Gucci, the fashion and luxury industries and Communications
  • Flexibility and multitask skills
  • Global mindset
  • Good knowledge of Microsoft Office and IT skills
  • Excellent interpersonal skills
  • Strong ability to communicate
  • Organized, open-minded, proactive
  • Full time
  • Europe
  • Italy
Apply

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