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BOUCHERON - Responsable PR & Influence Moyen Orient

Boucheron - Regular
DUBAI - United Arab Emirates

Created by Frédéric Boucheron in 1858, Maison Boucheron has evolved through four generations of direct descendants. A visionary designer and the very first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron still embodies absolute excellence in Jewelry, High Jewelry and Watchmaking today. The Boucheron style, free and daring, never ceases to invent the classics of tomorrow.

Position Name:  BOUCHERON – Middle East PR & Influence Manager

Boucheron is seeking for a PR & Influence Manager for its Middle East office, based in Dubai.

Under the local responsibility of the regional Marketing & Communication Director & working closely with our head office communication team in Paris & our local PR agency, you will be responsible for implementing a single vision of own/earn/paid (special operations) media by managing press & influence.

It involves defining and developing the PR & Influence strategy for each key market of Middle East (UAE, Qatar, KSA, Kuwait, Bahrain), and following up on KPIs as well as managing the PR & Influence budget + handle product requests.


  • Management Dubai Office
  • Press & Influence team in Paris HQ
  • PR agency in MO
  • Business partners PR teams


 Your main missions would be the following:


  • Define and implement an influence strategy for each key markets of Middle East (i.e. UAE, Qatar, KSA, Kuwait, Bahrain) strategy for influence (incl. celebrity/KOL/influencers) in line with local, regional and international communication strategy and in collaboration with central PR team, contributing to the international positioning of the Maison.
  • Based on competitors and trend analysis, recommend possible new routes for a singular and impactful influence strategy
  • Identify, develop, and nurture relationships with local circles of influencers (celebrities, KOL, stylists, artists, etc.) and implement annual activation planning
  • Manage influence requests and and logistics (look books, consignments, security booking etc.)
  • Manage celebrity endorsement requests (red carpet, etc)
  • Monitor relevance of our ME ambassador/face, recommend contract renewal or selection of a singular new ambassador
  • Coordinate any influence activations: visits, institutional event, store opening, trips, etc.


  • Define and implement a PR strategy for each key market of Middle East in line with local, regional and international communication strategy and in collaboration with central PR team.
  • Seek proactively PR opportunities (new angles for press coverage) based on a strong understanding of brand DNA & market positioning
  • Participate in the creation and execution of sponsored shoots, special collaborations, and local content with selected media titles.
  • Develop and maintain excellent relationships with Middle East press
  • Anticipate and handle media requests: shoot requests, interviews, look books, special projects
  • Coordinate press related event: visits, institutional event, store opening, trips, product presentation…and manage any associated needs (press releases, official pictures, invitations…)
  • Collaborate with partners’ PR team members and share all relevant information with them
  • Supervise external PR agency

Budget and Reporting

  • Together with Marketing & Communication director, define budget for influence and PR activities.
  • Monitor expenses and fill in all financial reports (on a monthly and quarterly basis)
  • Record invoices and monitor payment if needed 
  • Provide and share regular analysis on PR coverage with HQ approval on all Print & Digital: Number of coverages, valorizations and publications using available tools
  • In charge of monthly report, weekly media review & competitor activity
  • Share recurrent analysis on competitors PR Influence happenings and strategy


  • Empathetic, able to work across teams and departments, think outside the box and handle tight deadlines with a positive mindset
  • At least 10 years of proven experience either in-house or within an agency. Luxury related communication experience preferred
  • Self-motivated, enthusiastic, independent, initiative, detail minded and hardworking.
  • Multi-task and organization skills
  • Excellent expression skills and capacity to become an ambassador for the Maison
  • Solid network + must have experience in engaging with media in the Middle East
  • Good technical knowledge of all Media formats and Digital social media platforms and trends and  ability to connect with key opinion leaders
  • Good knowledge of the jewelry and fashion industry and local customs
  • English and Arabic fluent, French is a plus
  • Ability to travel


Contract type: fixed position

Starting Date: January 2023

“Boucheron is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.”  

  • Full time
  • Afrique / Moyen-Orient
  • United Arab Emirates

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