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BOUCHERON Marketing and Communications Specialist, Hong Kong, Macau & SEA (1 year contract)

Boucheron - Fixed Term (Fixed Term)
Hong Kong SAR - Hong Kong SAR

About us A French family dynasty founded by Frederic Boucheron in 1858, the House has ceaselessly seduced the most discerning, drawing them in with the world’s most beautiful and precious creations.

Role Objective: Marketing & Communications Specialist is responsible for the Communications of the brand in accordance with the guidelines provided by the Central Team in Paris.  Her/His key responsibilities cover Advertising, Public Relations, Digital and Social Media, Brand Event organization, Client event organization, Communications & Retail Tools management, and budget management.


Implement the Communication plansMedia

  • Plan and implement media plan (online & offline) with closely work with Media buying agency
  • To run day-to-day call and coordination with media agency for media placement delivery
  • To work with production agency for advertising materials and dispatch
  • To manage MMS for best capture of plan vs budget vs actual
  • To assist to prepare regular media performance review and post campaign report for regional and HQ

Press Relations

  • To manage efficient implementation of plans, including regular press release dispatch, press viewing events, overseas press trip, etc…
  • To run day-to-day PR activities, direct media enquiry, media product shooting, etc…
  • To manage media/ KOL relationship
  • To conduct regular review of PR performance (DMR Report etc…) to ensure high brand exposure for products, events, and celebrity buzz
  • To actively pursue new PR opportunities (sponsorship, celebrity etc) in local market
  • To liaise with commercial team for client event organization, including budget allocation, event format, agreeable ROI
  • To organise brand and press event organization, including all proposal preparation and validation process with APAC and Paris teams

Digital and Social Media

  • To assist regional team to manage local webpage and local social media page
  • To propose and implement local social media campaign

Manage Communications & Retail Tools

  • Manage local communications and Retail tools needs
  • Liaise with commercial team for needs and dispatch and stock management

Plan and manage Marketing & Communications Budget

  • Planning of annual communications budget
  • Close monitoring of budget allocation and expense status with full responsibility
  • Manage team to follow strictly group compliance and procedures for all expense matters
  • Prepare monthly report to regional team for global submission

Skills and Experience Required:

  • Strong experience and sensibility the values of the luxury world, at least 5 years of relevant communications experience, preferably in luxury industry.
  • Jewelry and watch appreciation and knowledge.
  • High flexibility and determination to achieve goals within set deadlines and limited resources is required. 
  • Structured and synthetic.
  • Client and retail oriented.
  • Be able to inspire and motivate.
  • Secure a very good relationship with colleagues and partners in a multicultural environment.
  • Have a good planning, presentation, time and project management skills.
  • Be professional, ethical and persuasive.
  • Be strategic, analytical, critical, creative and innovative.
  • Be able to utilize presentation, computers and software applications or equipment.
  • Fluent in English and Cantonese.

Why work with us?

Boucheron is part of the Kering Group, this is a fabulous opportunity to join the Kering adventure and and to actively contribute to the development of the business by becoming part of a thriving Atelier in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

  • Full time
  • Asie
  • Hong Kong SAR

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