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GUCCI Communications Associate Manager, South Asia & Pacific

Gucci - Regular
Singapore - Singapore

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.

Brand Communications & Public Relations

  • Plan and support implementations of PR campaigns, product, media launches, brand initiatives and market rollouts in the region and ensure the alignment with global and regional brand strategy
  • Develop and support the region for product launches with press, VIP, influencer for brand stories, partnerships to build awareness, desirability and increase store traffics
  • Plan and support PR campaigns & activities to generate quality brand visibility and drive earned media through PR, editorials, events and all activations across all online and offline platforms
  • Plan and support all markets for VIPs and influencers storytelling & content creation opportunities to ensure brand desirability in the region
  • Ensure the quality of the implementation of events, press trips, creative product placement, brand stories, editorials and other regional projects
  • Plan and organise effective off site and instore events in the region that are in line with worldwide brand strategy,
  • Communicate with Headquarters for all assets, tools and press materials
  • Manage the distribution of media assets & PR samples planning
  • Continually nurture PR campaigns, maximise PR editorial coverage and meet defined editorial targets
  • Monitor, analyse and communicate PR results for evaluation and improvements, manage regular reports and communicate with Headquarters
  • Facilitate internal communications with all local markets, Headquarters and key stakeholders
  • Manage reports such as PR online and offline, fashion trends, data, competitor’s performance, and marketing trends
  • Plan, support and monitor Communications budgets effectively
  • Full time
  • Asie
  • Singapore