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QEELIN Corporate Marketing and CRM Manager

Qeelin - Regular
Hong Kong SAR - Hong Kong SAR

About us Qeelin fine jewellery - a playful fusion of Chinese symbolism and modernity Since Qeelin’s founding in 2004, every piece of jewellery has carried rich cultural connotation, reinterpreting traditional symbols with stylish designs intended for daily wear, infusing new life and contemporary meaning to Chinese heritage. Named after the Qilin, an auspicious Chinese mythical animal and icon of love, Qeelin fuses unbridled creativity with excellence in craftsmanship. It brings a touch of playfulness and surprise into the world of fine jewellery. The brand’s iconic Wulu collection revisits the legendary Chinese gourd, an auspicious emblem in Chinese tradition. Qeelin is part of the global Luxury group Kering. To cope with business growth, we are currently looking for high calibre with creative mind-set to join us as Corporate Marketing & CRM Manager. (Based in Hong Kong)

How you will contribute

Summary:

Develop annual Marketing & CRM strategies and tools for Qeelin at corporate level and ensure proper execution in local markets.

Retail Marketing

  • Recommend, design and implement annual Marketing plans for the brand
  • Play a key role in recommending Marketing strategies to support brand development, in line with the brand strategic plan
  • Perform market research and track / review / report marketing initiatives results
  • Recommend promotion strategies and develop tools (gifts etc) to drive traffic and support sales
  • Develop annual brand / product catalogues, leaflets, apps, direct mail pieces etc
  • Control and close monitoring of the Marketing budget and follow-up of local budgets
  • Management of multiple marketing suppliers
  • Manage a team of 2 people: ensure clear duties allocation, motivate staff and track individual and collective department performance
  • Work closely with local stakeholders to ensure consistent and proper implementation of the global marketing strategy at local scale

CRM

  • Plan and implement CRM initiatives and ensure proper execution in our DOS network
  • Manage the customer loyalty program to enhance customer engagement
  • Planning of VIP events and develop engagement program (and execution in overseas market including France, Malaysia and Taiwan) and post-event ROI evaluation
  • CRM data mining and analytics for international markets
  • Develop & maintain CRM policies and execution guidelines for local markets to follow
  • Work closely with local team, retail department and frontline to ensure campaigns can be implemented effectively

Who you are

  • Bachelor degree in Marketing
  • Minimum 8 years relevant experience in luxury retail, with significant experiences at corporate level
  • Management skills and Leadership
  • Both creative with analytical skills, good in details and with good problem solving
  • Proactive and dynamic individual with strong interpersonal skills
  • Resourceful and possess strong communication skills, excellent command of both English and Chinese

Why work with us?

Unique opportunity to be working in Hong Kong under the headquarter office, and to strategically be a fashion-forwarder with new ideas and initiatives to be implemented globally. Talent development is a managerial principle, promoting entrepreneurial spirit for highly empowered teams. We want to cultivate a “startup” mindset where business agility is key to our fast paced development, and where every employee can reach their full potential in a stimulating and fulfilling workplace environment.

  • Full time
  • Asie
  • Hong Kong SAR
Postuler

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