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BALENCIAGA - GLOBAL CRM INTERN

Balenciaga - Student (Fixed Term) (Trainee)
- France

The House of Balenciaga, a subsidiary of KERING luxury division, is one of the most influential forces in fashion and is developing into a major player in the Luxury Goods industry. Founded in 1917 by Cristóbal Balenciaga and established in Paris in 1937, it defined many of the greatest movements in fashion from the 1930s to the 1960s. Balenciaga creates and markets women’s and men’s ready-to-wear collections as well as leather goods and shoes. An eyewear collection and fragrances are also produced and distributed worldwide through a license agreement.

BALENCIAGA - GLOBAL CRM INTERN

Within the Retail Excellence department and as part of the Global Client Engagement team, the Global CRM intern will support the team on different streams in the deployment of the client strategy with a focus on the following activities.

Newsletters

Interacting constantly with Merchandising, Communication, Ecommerce and Product training teams, in order to:

  • Support the definition of the newsletter calendar in line with the Global 360° Communication
  • Define client targets in line with client strategy
  • Collect feedback and manage Local newsletter requests
  • Coordinate newsletter preparation with the agency and tests with regions
  • Run post-deployment analysis
  • Support benchmarking activities

Database management

  • Support the data quality cleansing and deduplication activities at global level.

 Candidate profile

  • Business/Marketing school, BAC +4/5, at ease with data
  • Previous experience in campaign management, digital or Salesforce Marketing Cloud is a plus
  • Very high attention to details
  • Quick learner, great networking skills in a professional and intercultural context
  • Good understanding of luxury industry
  • Ability to work in a fast international environment, sometimes under pressure on tight schedule and adapting to different requests (prioritize + flexibility)
  • Fluent in English and advanced computer skills
  • Full time
  • Europe
  • France
Postuler

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