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BOUCHERON - Internship EMEA & US CRM & Marketing Assistant –BASED IN PARIS (H/F)

Boucheron - Student (Fixed Term) (Trainee)
Paris - France

The EMEA & US CRM & Marketing intern will assist the CRM & Marketing department preparing reports, analysis and presentations and supporting the team on specific projects.

Your main tasks will be:

In CRM (60%):

Project management

  • Develop and analyze monthly CRM reporting to serve an international and high-end clientele
  • Coordinate with internal stakeholders and other departments (Digital, Communication, Marketing, and Retail Teams) to define and manage the roadmap of clienteling projects
  • Collaborate with the international team on global CRM initiatives 

Carry out studies from the customer base

  • Assist in analyzing data for EMEA boutiques for General & Commercial Management
  • Support CRM Manager in building comprehensive reports and dashboards of all relevant CRM KPIs to track retail performance
  • Develop data-driven insights on customer knowledge and the evolution of purchasing behavior
  • Perform client insight analysis to create actionable client lists based on business needs

Guarantee the quality of data from the customer database

  • Daily management of the client database, including cleaning, dedeplication, merging, and reassignments
  • Transform and organize client information to send client collateral, including catalogues and newsletters
  • Partner with IT teams to help identify and mend data gaps, source issues, and data inaccuracies

In marketing (40%):

Lead reports and analysis:

  • Update sales reports (by product segment, product line, nationalities…)

Coordinate and support various presentations

  • Coordinate presentations for internal meetings (e.g.: boutique managers meetings, commercial committee, Wholesale meetings etc.)
  • Consolidate action plans and follow-up for each network/markets – working with all departments

Support the Marketing & Communication team:

  • Organize internal and external meetings (weekly team meetings, trainings, …): agenda, minute, etc. (when relevant)
  • Provide administrative support to marketing, merchandising, training, visual merchandising, event and media departments

Your profile:

  • Master 1 or 2 from Business School or University
  • At least 6 months of experience in CRM, Marketing or Business Analysis
  • Strong analytical skills with attention to detail
  • MS Office proficiency, especially Excel and PowerPoint
  • Excellent communication and interpersonal skills
  • Well organized: able to handle several tasks at the same time
  • French & English

Duration : 6 months

Starting Date: Asap

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

  • Full time
  • Europe
  • France

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