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Copywriter

Gucci - Regular
MILANO - Italy

GUCCI COMPANY BACKGROUND: Influential, innovative and progressive, Gucci is creating a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.

ROLE MISSION:

Within the Global Editorial Content department, you will be responsible for defining the tone of voice and writing the copy for multiple omni-channel client touchpoints consistent with the brand values, channel and occasion.

KEY ACCOUNTABILITIES:

  • Generate diverse client-facing copy for the Gucci Customer Relationship Management department worldwide in communications related to collections, events, brand experience invitations, and gifting, one-to-one messages from Client Advisors, SMS, service copy, customer journeys and lifecycle moments (e.g. Birthdays or After Care)
  • Coordinate the calendar and the workflow of copy requests from the various CRM departments in a timely fashion
  • Copywriting for AB testing, personalization and regional needs and requests
  • Review all final copy in testing making sure consistency is reached throughout all elements of the message
  • Recruit, budget for and manage freelance copywriters as needed
  • Coordinate and define the copy approval process with necessary stakeholders
  • Develop a strong relationship with various departments within the company including Product Marketing, PR and Social Media teams among others to develop consistent brand tone of voice, access early campaign storytelling and editorial stories, and coordinate calendar needs
  • Constantly monitor and improve the engagement performance of campaigns influenced by copy for example: Subject Lines / open rates

KEY REQUIREMENTS & ATTRIBUTES:

  • We will only consider mother-tongue English candidates
  • 2+ years experience as a copywriter  
  • Proven track record in client-facing communications with customer-centric mindset
  • High interest in luxury as well as fashion market and consumer trends
  • Ability to manage high volume workstreams and multiple tasks in a fast-paced environment
  • Self-motivated with a strong sense of personal accountability and a performance-orientated approach
  • Open minded, highly organized and works well in a team
  • Full time
  • Europe
  • Italy
Postuler

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