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GUCCI Consumer Analytics and Insights Specialist

Gucci - Regular
Milano Firenze - Italy

The Consumer Insights and Analytics Specialist will be part of the Consumer Analytics & Insights team within the Brand and Consumer Marketing department. Role Mission To provide accurate, relevant and actionable insights on a regular basis to a variety of stakeholders, both at corporate as well as at regional level.

Key accountabilities

  • Perform and distribute periodical consumer management reports and dashboards, monitoring consumer KPIs (i.e. acquisition, retention, reactivation, data capture, demographic insights, etc.)
  • Provide to top executives and regional management consumers trends and analysis.
  • Support on targeting definition for marketing activities, i.e. direct marketing campaigns, retail events, clienteling programs, providing suggestions and guidelines to regional teams.
  • Measure and analyze return and effectiveness of marketing activities, i.e. run ROI analysis for direct marketing, special projects etc.
  • Support regional counterparts in achieving their objectives and monitor KPIs.
  • Work cross functionally with other company areas to develop ad hoc analysis on specific projects.
  • Support the evolution of company analytics capabilities and tools, developing new reports and enhancing existing tools.

Key Requirements

  • Successful studies in marketing, economy or business related disciplines
  • Around 2/3 years’ working experience preferable in marketing or retail in a similar role. Nice to have an omnichannel client knowledge
  • Excellent analytical abilities and attention to details
  • Business acumen
  • Fluent in both oral & written English
  • Excellent Excel and PowerPoint skills
  • Knowledge of CRM Business Intelligence and analytics tools is recommended (i.e. MicroStrategy, Tableau, BO, etc.)
  • Knowledge of Google Analytics, Adobe Analytics is a plus
  • Experience and knowledge on communication and presentation skills, problem solving capacities
  • Excellent communication and organization skills
  • Willing to integrate into company culture and support the team in daily tasks and reaching the objectives of the area
  • Full time
  • Europe
  • Italy

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