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GUCCI EMEA e-Commerce Client Engagement Specialist

Gucci - Regular
MILANO - Italy

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.

Role Mission

Reporting to the EMEA e-Commerce Client Engagement Manager, the candidate will provide experience and motivation to drive the Client Engagement activities across online channels, working closely with the EMEA Client Engagement team.

Key Accountabilities

  • Perform recurrent quantitative and qualitative analysis on customers behavior by segment, identifying purchasing patterns and opportunities to foster clients’ engagement, retention and spending
  • Suggest and provide clients targeting for specific communications and on-site actions, monitoring results to facilitate continuous improvement in targeting strategies
  • Partner with Merchandising in order to perform ad hoc product analysis by client segment and by market to create a holistic customer profiling and rounded action plans
  • Partner with Media to analyze effectiveness of marketing channels in terms of client acquisition and retention by segment.
  • Provide recommendations to improve existing and build new reports (documents / dashboards) to track results and monitor clients’ performances
  • Work with the Global Digital team in order to create on-site personalized experiences and support an omnichannel client journey
  • Support the development of clients contact strategy and action plan, working closely with both Regional and Global Client Engagement teams

Key Requirements

  • Successful studies in Business Management, majoring in Business Administration or Marketing
  • 2+ years of similar experience working in e-Commerce, Retail is a plus
  • Preferred experience in the Luxury and Fashion business
  • Fluent in Italian and English
  • Excellent Excel and PowerPoint skills
  • Analytical capabilities and numeric aptitude. Previous experiences with SQL or others programming languages is a plus
  • Knowledge of Salesforce Marketing Cloud is a plus
  • Deep knowledge and understanding of Luxury Business, customers, competitors, and products/services.
  • Excellent organizational, interpersonal and communication skills
  • Ability to manage multiple tasks in a fast paced and growing environment
  • Full time
  • Europe
  • Italy

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