GUCCI EMEA Integrated Media Manager
Gucci - Regular
MILANO - Italy
If you are a Dream-maker, this is the place for you. Together, we’ll create the real fabric of Gucci. A community of people united by the same passion: breaking new ground in the fashion world and beyond.
Role Mission
The position we’re offering is for someone able to let others shine by expressing themselves. Not an ordinary role. You’ll have the opportunity to encourage your team towards success by promoting the philosophy and values of the brand.
Reporting to the EMEA Media Director, the EMEA Integrated Media Manager will work directly on media campaign setup and media management for all channels across the Region, with a focus on social media campaign steering and optimization.
Key Accountabilities
- Define Regional Media Strategy across all the regional markets while taking into account local needs
- Being a media expert across both online and offline media channels to drive omnichannel strategy
- Manage media agency, closely collaborate with internal teams from Global to Hub teams and our media publishers (Meta, Google, LinkedIn and many more)
- Oversee one direct report who is a Media Strategist
- Media channels include Paid Social, Display, Natives, Print, OOH, audio etc.
- Support in redefining the media strategy, innovation roadmap in terms of channels, formats and technological advancements,
- Daily campaign monitoring and setup management to suggest optimizations to agency and increase overall performance and ROI
- Prepare reports for markets and internal teams
Key Requirements
- University degree in Business, Management, Marketing, or any related field
- Previous experience in Digital Media of 8 years at least
- Fluent English language skills are mandatory
- Entrepreneurial spirit, creativity and a hands on mentality are essential to us
- Universal media expert across online and offline channels
- Very analytical, data driven mindset with strong target and KPI mindset
- Ability to create reports and challenge status quo
- Proven track record of dashboard and agency management
- Tableau, Google Analytics, FB Ad Manager, Excel, MS Office Pro, Data Studio
- Entrepreneurial mindset, self-starter who sees things to completion
- Excellent communication skills and the ability to meet deadlines and prioritize workloads
- Full time
- Europe
- Italy
