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GUCCI: Marketing Regional Liaisons Specialist - China

Gucci - Regular
MILANO - Italy

Stop just dreaming. Start dream-making with us! Gucci is a one-of-a-kind place in which to express yourself, being who you are. A place where your unique talents are empowered. Read on to find out more! We are looking for an enthusiastic and motivated person to join our Global Brand & Customer Engagement department (MarComms). The candidate will report directly into the Marketing Regional Liaisons Manager and he/she will be required to provide support to help achieve quarterly and yearly goals. He/She will have access to both quanti-qualitative key information to help develop and coordinate global/regional and tactical Product Marketing campaigns, for all Gucci product categories and Cross functional Marketing Projects for China. His/Her insightful contribution will help expand and ensure consistency across all marketing channels acting as a key liaison between corporate and region on several complex projects communicating and collaborating effectively across teams and various levels of the organization.

Key Responsibilities

  • Product Marketing campaigns strategic planning together with Marketing Regional Liaisons Manager – all categories for CHINA.,
  • Support Marketing Regional Liaisons Manager in setting goals and levers for each PM campaign (long term planning vs tactical short-term activations)
  • Support Marketing Regional Liaisons Manager in the development of weekly/seasonal calendars summarizing key activations across platforms (being the point person for designated counterparts across teams & departments)
  • Build and manage strategic project timelines for CHINA, identifying and communicating key milestones and deliverables, collaborating cross functionally to ensure timelines are upheld
  • Support the growth plans and marketing strategies for CHINA
  • Align all marketing efforts to measurable KPI’s that support overarching business goals.
  • Ensure cross-functional synergy with all departments on a global level and build  and coordinate strong cross-functional local connections.
  • Adapt and execute regional launch plans locally to build a strong and disruptive presence in China, followed by an in-depth qualitative and quantitative post-launch analysis
  • Adapt marketing calendar based on local timelines, needs, and strategies
  • Plans updates and sharing with key stakeholders within MarComms Dpt at a Global and Regional Level
  • Pivot the sharing of key market updates, trends and cultural backgrounds.
  • Support Marketing Regional Liaisons Manager in cross-department alignments at a Global and Regional Level
  • Support Marketing Regional Liaisons Manager in maintaining a punctual and efficient alignment between HQ and Regional teams to enhance MarComms strategic planning and campaigns roll-out consistency
  • International mindset: understand the market’s specificities and help adapt PM strategies to local needs and priorities

Key Requirements

PERSONAL

  • Enthusiastic individual, open minded and sociable, keen on working and relating with people in a dynamic and international environment
  • Strong flexibility and adaptability vs different referents, contexts and time zones
  • Strong motivation and ability to achieve goals
  • 360-view approach

PROFESSIONAL

  • Experience and/or background in Marketing & Communication preferred
  • Native Level of Chinese and very good knowledge of English language – both written and spoken, knowledge of Italian is a plus.
  • Understanding of luxury / fashion industry
  • Regional experience/multi-country exposure a plus
  • Stay up to date with local current and modern fashion trends
  • Strong communication and presentation skills
  • Capable of performing under pressure and guaranteeing qualitative outcomes delivery
  • Fully informed on market trends ranging from: art, culture, fashion trends, social media, celebrity and entertainment business.
  • Good understanding of the full picture guaranteeing attention to details
  • Excellent computer skills and very good knowledge of MS Office applications - Excel and PowerPoint in particular

Gucci is made of people who are diverse, talented and unique. You're invited to come and show us the Dream-maker that you are.  

  • Full time
  • Europe
  • Italy
Postuler

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