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KERING CRM Roadmap & Innovation Projects Manager

Kering - Regular
- France

About us Kering Group Operations is the Kering Group division that provides the smartest solutions for our cross-brands services. In particular, the Ready to Wear (RTW) Business Unit is dedicated to the product development and the production of the RTW collections for most of our brands, creating and manufacturing them like pieces of art with the highest attention to detail. As part of the global luxury group Kering, we are committed to ‘empowering imagination’ in a sustainable manner and encouraging our employees to flourish. Join our passionate journey and fulfil your potential and creativity.

We are currently seeking a CRM Roadmap & Innovation Projects Manager as part of our Client and Digital Department

Your opportunity

Kering Client and Digital Department aims at accelerating digital transformation leveraging innovation, tech and artificial intelligence with a strong focus on customer experience.

Following the implementation of Salesforce at Group Level, it has been decided to create a Group CRM Factory to accelerate our CRM excellence transformation.

This will be the unique opportunity to federate initiatives and to launch a transversal CRM strategy within the organization to best serve our clients and develop their engagement.



Inside the CRM Factory, the roadmap & innovation team is in charge of building the key assets for omnichannel customer animation which covers:

Collect business needs & manage CRM roadmap

Ensure Delivery excellence to respect planning & guarantee quality

Support CRM innovations and new digital tools set-up

The CRM Roadmap & Innovation project management will report to the Head of CRM Factory with a team to be designed to set the most appropriate CRM agencies for the Brands.

How you will contribute

Manage the transversal projects & tools roadmap

  • Collect business needs
  • Manage transversal projects & coordinate all stakeholders
  • Prioritizing tools & features development with strong collaboration with Kering Technologies (IT)
  • Lead the execution, coordination and successful implementation of the all Change requests on Salesforce and all the integrated tools that define the Kering Group Core Model

Design CRM innovation vision

  • Design innovation vision regarding customer animation areas of improvements
  • Lead innovative experiments: select, promote and deploy relevant innovations developed by the Core Model solution vendors or any integrated solution

Ensure continuous improvement of working methodologies

  • Responsible for all project management tasks of the roll-out which requires to anticipate, identify & communicate project deployment status & communicate to relevant stakeholders in regards to risks and impacts
  • Adapt processes, governance and delivery methodologies when necessary

Manage changement management

  • Contribute largely to the Change management process of central as well as local teams, to ensure processes & enhancements are embedded within the organization
  • Design, test & deploy all related training programs
  • Communicate the tools benefits & incremental performance

We are looking for candidate which demonstrate strong achievements in Digital & CRM Projects and products management, both operational and strategic familiar with Group / BU organization.

Who you are

  • 5-10 years of experience
  • Italian spoken is a plus
  • Bachelor’s or Master Degree in a “STEM” major (Science, Technology, Engineering, Mathematics)
  • Background in Digital Agency or digital / CRM consulting company with Salesforce Team
  • Consultant Salesforce Marketing Cloud certification is important
  • uccessful track record in CRM / Martech / Digital Projects delivery
  • Product Owner Agile methodology (Scrum, Agile PM…) certification is important
  • Strong written and verbal communication skills
  • Strong problem-solving ability and a knack for statistical analysis
  • Being able to work in a fast-paced multidisciplinary environment
  • Being able to advice senior management in clear language about the implications of their work for the organisation;
  • Excellent written and spoken language skills in English and ability to work in multi-cultural & multi-lingual environment

Why work with us?

This is a fabulous opportunity to join the Kering adventure and and to actively contribute to the development of the business by becoming part of a thriving Atelier in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background. 

  • Full time
  • Europe
  • France
Postuler

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