Job background
Ajouter à mes favoris Ajouté à mes favoris

Media & Digital Communication Manager

Gucci - Regular
- Switzerland

Gucci Timepieces & Jewelry, one of the most reliable and consistent fashion watch & jewelry brands, with a clear design approach and positioning, has been designing, developing and manufacturing iconic Gucci watches since the early 1970s. Rigorously made in Switzerland, Gucci watches are recognized for their innovative and contemporary design, quality and craftsmanship and are distributed worldwide through the exclusive network of directly operated Gucci boutiques and selected watch retailers and distributors. Gucci Timepieces & Jewelry has also been distributing the Gucci Jewelry collections, capitalizing on the expertise gained in the watch sector and leveraging the synergies between the watch and jewelry industries. Gucci is part of the Kering Group, a world leader in apparel and accessories, which develops an ensemble of powerful Luxury brands. For our offices based in Cortaillod (Neuchâtel/Switzerland), we are looking for a

MEDIA & DIGITAL COMMUNICATION MANAGER

Reporting to the Communications Director of Gucci Timepieces & Jewelry, you will be responsible for managing offline and online communication channels to create a unified and powerful voice for the brand category.  In this role, you will be in charge of creating and implementing online/offline advertising campaigns with our external partners and overseeing advertising concept development of various supports including, e-commerce, e-catalogue and any new business development to support brand’s competitive advantages.

Key responsibilities

You will be responsible for managing the print and digital media planning, globally. It will include:

Brand Marketing:

  • Develop Brand Strategies for Regional implementation ensuring an overall alignment with Global Strategy.
  • Partner with senior management and local marketing managers to determine local brand advertising strategies for each product and marketing initiative.
  • Define areas of strategic commonality between markets where it makes sense to develop marketing materials centrally for global application.
  • Support the market development of product and understand the life cycle of the product and support this through the marketing calendar and seasonal activities.
  • Develop and implement advertising strategies through brand and product stories within the internal process.
  • Contribute to management reporting to ensure that senior management are fully aware of offline and online activities and Spend Tracking.
  • Facilitate countries with the overall production of seasonal assets and marketing materials required to execute against their designated marketing plans.

Communication:

  • Identify opportunities for Corporate Communications and set the framework for these to be realized.
  • Use expertise in the social media arena to amplify the brand communications.
  • Work with all markets to facilitate execution of agreed advertising plans, providing all necessary materials on the timings required and within approved budgets.
  • Monitor the effectiveness of materials provided to the markets, recommending improvements and / or potential savings each season.
  • Contribute positively to the Communication team, both at HQ and across Regions.
  • Build on and develop the highly distinctive – and successful – positioning for the Brand through dedicated strategy.
  • Support the development and implementation of our advertising campaign and communications strategy – including the creation of materials.
  • Prepare and maintain digital channels incl. website, newsletter, social media and other inbound communication.
  • Lead content creation together with internal and external partners.
  • Ensure consistent messaging across all communication channels.

Job requirements

  • Marketing degree or equivalent with at least 5 years’ experience in media/communication/advertising.
  • Previous experience in a communication agency would be an asset.
  • In addition to a very good knowledge of the media environment, you have built your career with an international orientation.
  • Strong experience in the development of media and advertising strategies as well as analysis of digital media data.
  • Proactive and autonomous, ability to manage priorities and demonstrate flexibility.
  • Rigorous, well organized and stress resistant in a very demanding environment.
  • Easygoing person in dealing with others, ability to manage and work with a team of internal and international stakeholders.
  • Ability to communicate in French and English, ideally in Italian.
  • Good writing skills.

If you are interested to contribute to the success of Gucci Timepieces & Jewelry and build a career within an international environment, we look forward to receiving your application.

For more information about Gucci Timepieces & Jewelry, please visit www.gucci.com.

  • Full time
  • Europe
  • Switzerland
Postuler

Offres similaires