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Media Director

Balenciaga - Regular
- France

BALENCIAGA Founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937, the iconic French fashion house defined the concept of modernity and elegance through the mastery of techniques and the use of innovative fabrics. Since his appointment as artistic director of the collections in 2015, Demna Gvasalia continues to uphold the vision of Cristóbal Balenciaga through his exquisite techniques, masterful cuts and by constantly pushing boundaries.

As the Media Director, you will join the Communication Department and will lead the brand Media activity worldwide:

Core responsibilities:

  • Create, Develop and deploy an integrated 360 Cross-Media Strategy, focusing on Digital development: briefing, recommendation, budget set up and follow up, strategy and planning, buying, content optimization, plan activation, tracking and optimization of campaign performances

  • Optimize and streamline on/off-line media planning/buying and digital media processes across the regions to ensure efficiencies

  • Manage Media budget including financial reconciliations

  • Develop brand media process, guidelines, KPIs framework and best practices

  • Manage the Media Agency network across all active markets (Zenith) and scope of work including media landscapes, media plans and reports, 360 brands/agencies evaluations and incentives.

  • Coordinate media activity together with the brand’s regional and local Communication teams

  • In charge of Media production: develop the copy rotation plan, production files and follow up on assets delivery to media partners

  • Build solid relationships with Media Partners (publishers & pure players) and drive new innovative Media partnerships

  • Monitor all Media activities and share best practices, through media tools and reporting: Media management system update (MMS), Digital dashboard analysis (Datorama, GAP, DCM), Competitive ad spends (Nielsen/Kantar), Editorial monitoring (DMR), listening (Linkfluence) etc

  • Drive Brand’s digital media transformation through innovative media initiatives both in terms of Digital Media Strategy and Data Strategy (Programmatic, CRM-onboarding, Audience based web-Marketing etc) breaking silos through an integrated way of working with Ecommerce and CRM teams

  • Support Digital Branded Content Strategy development (share digital media guidelines and best practices, workshops with key partners, launch proof-of-concept around innovative ideas, A/B testing etc.)

  • Manage franchisees media activities including media plan analysis and approval, setting up guidelines.

Experience, Skills & Knowledge:

  • Minimum of 8 years of experience in similar capacity
  • Strong luxury brand and fashion sensibility in an international environment
  • Dedicated and creative leader with solid management experience
  • Fluency in written/spoken English and French

  • Full time
  • Europe
  • France
Postuler

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