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SAINT LAURENT Assistant Store Director

Saint Laurent - Regular
Bicester - United Kingdom

ABOUT SAINT LAURENT Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the sociocultural landscape. In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe. Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.

We are seeking an Assistant Store Director who will report into the Store Director in our Bicester Village Boutique.


As the Assistant Store Director you will lead your team of Sales Associates by example and coach them to success, whilst driving the store sales targets and delivering KPI’s.  Reporting directly to the Store Director, the Assistant Store Director is an ambassador of the brand and will partner closely with the Store Director to ensure alignment in the managerial approach for the store. The Assistant Store Director is responsible for promoting brand engagement to clients in order to achieve the quantitative and qualitative goals of the store.  



  • Assist the Store Director in overseeing floor coverage, driving sales, visual merchandising, maintaining the highest customer service levels, and operational activities within the store

  • Actively support the sales team with selling to VICs

  • Analyse results, verifying daily, weekly, monthly activities and setting up yearly assessments

  • Support the Store Director in reporting all the relevant information to the Headquarters and ensure to share the information with the staff

  • Know and monitor the business environment including local competition and communicate relevant information to the Staff

  • Keep the sales team updated on their KPIs and offer them the necessary support to achieve them

  • Support the Store Director with the identification, attraction, development and retention of top talent

  • Assist the Store Director with training and developing the sales team on the operational aspects of the business

  • Champion professional growth and training of the staff through a mentoring approach and share the development plans with the Store Director and Operations Manager

  • Build a network who have an impact on local and international luxury business in order to promote customer loyalty, especially with top clients

  • Oversee the clientelling approach of the sales team, whilst following brand guidelines

  • Maintain team behaviors and store appearance that are consistent with the standard of Saint Laurent service, image and values

  • Manage delicate situations regarding customer complaints and ensure the overall sales processes are dealt with accordingly

  • Ensure that all the processes are in compliance with legal, safety and internal requirements

  • Ensure the correct development of the Golden Rules in the store: stock / inventory, golden rules, etc.  



  • At least 4+ years of experience within a managerial position 

  • Successful managerial experience of a team (the ability to set goals, delegate work and follow up results) 

  • Significant experience in the sale of luxury goods or retail  

  • Adaptable, transparent, dynamic and curios in your approach

  • High sensitivity to customer experience, engagement and loyalty

  • Exceptional persuasiveness and interpersonal skills

  • Attention to detail and highly organised

  • Willingness to be involved in an innovative projects

  • Efficiency in Microsoft Works (Word, Excel, PowerPoint)  


Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background. 

  • Full time
  • Europe
  • United Kingdom

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