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CRM & Marketing Director

Alexander McQueen - Regular
NEW YORK - United States of America

Innovative, uncompromising, romantic, provocative, upholding the power of emotion and the touch of the human hand: these are all elements that describe the fashion of the house of Alexander McQueen. The brand is synonymous with modern British couture, renowned for its strong identity and celebration of unbridled creativity. Integral to the McQueen culture is the juxtaposition between contrasting elements: femininity and masculinity, fragility and strength, tradition and modernity. Under the creative direction of Sarah Burton, the house produces critically acclaimed collections, driven by unparalleled vision and respect for craftsmanship. Burton was made Head of Design for womenswear in 2000 and was appointed Creative Director in 2010. The luxury brand was founded by Lee Alexander McQueen in 1992. Among the greatest fashion designers of his time, the legacy of his work lives on.

The CRM & Marketing Senior Manager for the Americas will develop and execute the client-first communication strategy within their region, leveraging CRM tools, Marketing initiatives, market insights, technology, and best practice to drive growth.  The role will report to the VP of Marketing & Communications and functionally report to the WW CRM Director.

The Responsibilities:

• Define regional Marketing & CRM strategies in close collaboration with the Region President and VP of Retail, and by working closely with the Headquarters teams to implement initiatives which fall within the central framework.

• Maintain and grow the Alexander McQueen client database through acquiring new clients and implementing retention and win-back strategies centered around effective lifecycle management; ensuring full compliance with local legislation.

•Through regular store visits and close communication, identify development needs and coach the retail team to embed CRM into store strategy and implement a range of marketing and communication campaigns in a structured and systematic manner.

• Proactively liaise with cross-functional teams within the markets, region, and Head Office to ensure operation coordination and strong execution of CRM campaigns.

• Deep dive into client and campaign data, identifying opportunities and presenting action plans for the corporate and store teams.

• Lead the regional rollout of in-store CRM systems, implementing KPIs and track adoption results.

• Execute the seasonal planning calendar for all marketing and promotional activities, e.g. season launches, store openings, events.

• Support the HQ Communication team ensuring that the communication strategy is shared across the region and individual markets.

• Sustain proper flow and clarity of communication so global guidelines are fully understood and regional feedback is shared with Headquarters.

• Responsible for managing the budget within your region

The Profile:

• Previous experience within a similar Marketing, Communications & CRM role in a luxury brand–Clienteling experience is essential/ former retail experience is a distinct advantage.

• Passionate advocate for CRM, keeping those around them focused on driving success.

• Proven experience in consolidating and analyzing data and presenting findings in a clear, digestible manner.

• Experience in using CRM platforms (Salesforce desirable)

• Fully proficient and confident in Excel and PowerPoint

• Excellent attention to detail and takes pride in accuracy, even when working under pressure.

• Ability to communicate effectively across all levels of an organization

• Ability to work under own initiative and thrive in a fast-paced environment

• Degree in a related discipline

  • Full time
  • Amérique du Nord
  • United States of America
Postuler

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