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GUCCI Brand & Culture Engagement Manager

Gucci - Regular
NEW YORK - United States of America

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.

Role Mission

The primary function of the Manager, Brand and Culture Engagement will be to strategize and manage initiatives and activities related to culture engagement, both internally and externally. The Manager will support the Vice President, Brand and Culture Engagement in promoting, protecting, and advancing all aspects of Gucci’s company culture. This role will seek to identify and develop ways to drive employee engagement and amplify Gucci Equilibrium and Changemakers strategies.

Key Accountabilities

  • Collaborate with Vice President to develop creative and innovative ways to fuel and empower communities and individuals that Gucci engages with through its outreach, programs, and initiatives;
  • Develop compelling and creative partnerships with key community organizations to create and operationalize impact plans that support and further expand Changemakers objectives;
  • Develop relationships with key NGOs and create creative plans on how to partner with them in alignment with Gucci’s Changemakers vision to further Corporate Social Responsibility;
  • Manage the overall strategy that integrates Gucci Changemakers for North America into broader 360 company programs and Brand and Culture engagement initiatives (Gucci Equilibrium, social media, live events, podcasts, blogs, etc.);
  • Supervise administration of Changemakers initiatives and strategies working in partnership with social impact agency;
  • Own all the internal and external communications and stakeholder management for Changemakers programs and all Brand and Culture engagement updates;
  • Manage Gucci Changemakers external event programming in coordination with Events and Communications team;
  • Partner with external stakeholders on Gucci Changemakers program design and execution;
  • Liaise with WW counterparts on Changemakers Volunteering and Equilibrium strategies;
  • Co-lead regional Changemaker Committee, driving implementation and local strategy around volunteering efforts around Gucci America;
  • Prepare presentations and strategy documents related to Changemakers initiatives in support of the Vice President’s vision;
  • Manage all platforms, budget, and decks for internal and external use;
  • Liaise with Human Resources on employee engagement and internal communications, closely partnering together on key reactive and proactive planning of Brand and Culture engagement priorities;
  • Work with cross functional teams to mobilize Gucci’s internal population around all engagement activities;
  • Develop and maintain relationships with key external/internal teams/stakeholders;
  • Maintain and oversee all department budgets and operating expenses, including Travel & Entertainment expenses;
  • Manage the donation process and compliance approval forms through Benevity platform.

Key Requirements

  • Bachelor's degree;
  • 4-6 years’ NGO/501c3 experience with a focus on employee engagement;
  • Proven track record of building Corporate Social Responsibility platforms and relationships outside of fashion, especially in the philanthropic space;
  • Must be a subject matter expert with a deep understanding and knowledge in the social impact and arts/culture space;
  • Must be in alignment with Gucci’s core values;
  • Proficiency and experience with nonprofit technology programs like Benevity, Acceptd, etc.;
  • Programming and event experience;
  • Experience with grant writing, finance reporting and contract management;
  • Ability to translate ideas into clear, compelling messaging;
  • Strong verbal communications skills; must be comfortable presenting to large groups on a regular basis;
  • Inherent team spirit to provide energy, drive, and enthusiasm;
  • Ability to forge meaningful relationships across multiple departments and functions;
  • Comfortable working in a fast-paced and dynamic work environment, which demands both quick thinking and strong attention to detail.

Key Behaviors


Considerate Thinker

  • Sees the big picture and understands how own actions and decisions impact others and the organization as a whole

Solutions Developer

  • Actively scans the environment for new approaches, blending different ideas to come with creative yet effective solutions


Accountable Achiever

  • Actively gets things done, raising the bar for performance, and taking accountability for own actions

Agile Advocate

  • Driven by the sense of urgency, promotes change and takes smart risks in pursuit of goals


Connection Builder

  • Builds trust-based relationships across boundaries and encourages collaboration
  • Adapts own style to communicate impactfully

People Enabler

  • Empowers others by providing autonomy and encouraging self-expression, valuing, and amplifying each person’s uniqueness


Continuous Learner

  • Is self-aware, curious to learn and seeks feedback from others to continuously grow, always putting improvement over comfort

Talent Builder

  • Provides constructive and on-going feedback, coaches and helps others to achieve their full potential

Work authorization

  • Qualified candidates must have the proper work authorization to work in the United States

Salary Range – New York

For individuals assigned and/or hired to work in New York, GUCCI includes a reasonable estimate of the salary or hourly rate range for this role. This considers the wide range of factors that are considered in making compensation decisions; including but not limited to business or organizational needs, skill sets, experience and training, licensure, and certifications. In addition, where a candidate falls within the disclosed range estimate may be dependent on the applicable geographic differential associated with the location in which the position may be filled.  

A reasonable estimate of the current base salary range is $74,160 USD to $82,400 USD. 


  • Full time
  • Amérique du Nord
  • United States of America

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