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GUCCI eCommerce Analyst

Gucci - Regular
New York - United States of America

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.

Role Mission

The eCommerce Analyst is responsible for turning business insights into actions that support revenue goals.  This role will closely collaborate with the regional eMerchandising, eMarketing, eCommerce Operations and Consumer Insights teams in addition to the Global Digital teams.

Key Accountabilities

  • Capture eCommerce KPIs and analyze trends over time;
  • Perform deep dive analysis into specific KPIs to understand the underlying influences;
  • Determine the KPIs for each area, create and maintain standardized dashboard reports for the team; 
  • Perform analyses and submit recommendations to improve the revenue opportunities for the business;
  • Track trends within the business vs. the eCommerce market;
  • Engage with the eCommerce team to optimize website, channel performance and customer segmentation;
  • Partner with team leader to monitor demographic and behavioral shifts that can impact business and hypothesize potential effects and how to address;
  • Advanced clickstream analysis;
  • Manage report and performance by device, making recommendations for site optimization based on KPIs;
  • Responsible for tracking, reporting and analysis of homepage, landing page and creative tests as well as the shopping funnel to optimize online marketing and site merchandising efforts;
  • Research and provide competitive insight to the team in organized reports;
  • Analyze conversion rate optimization activities, such as A/B testing;
  • Study business and industry trends and identify opportunity/risk areas;
  • Share KPIs with the Worldwide Digital team that will roll up to the WW Dashboard;
  • Review KPIs from other regions - Europe, Japan, Korea and Australia – and identify areas for cross-regional learning;
  • Develop an understanding and/or have knowledge of SEO best practices and its impact on traffic and other metrics;
  • Explore new and existing digital analytics tools to improve the time action on an area of improvement and reduce manual work in data processing.

Key Requirements

  • Bachelor's degree required (majors in Business, Economics/Finance, Engineering, Statistics, Computer Science, Mathematics);
  • 3+ years of experience in eCommerce web analytics;
  • Advanced use of Google Analytics 360 for an eCommerce Business (use of Segments, Custom Dimensions, enhanced eCom dimensions and metrics, Custom Reports);
  • Advanced Excel and PowerPoint skills required;
  • Must be a hands-on team member and operate with a start-up mentality to move the business forward;
  • Resourceful, collaborative and a creative solution-seeker;
  • Strong organizational and multi-tasking skills with ability to balance competing priorities;
  • Effective communicator;
  • Ability to create and manage cross functional relationships;
  • Autonomy and a strong sense of responsibility.

EOE M/D/F/V

  • Full time
  • Amérique du Nord
  • United States of America
Postuler

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