30/08/2024
KERING EYEWEAR Senior Trade Marketing Specialist LATAM
Kering Eyewear - Regular
Miami - United States of America
About us
Kering Eyewear is the world leader in Luxury and Hi-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands. We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle. Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner.
We are currently seeking a Senior Trade Marketing Specialist as part of our LATAM team in our office in Miami.
How you will contribute
- Work with the Director of Marketing for LATAM in developing regional and “localized” marketing plans based on channel needs, consistent with the global marketing objectives and brand guidelines, with a main focus on BTL activities
- Implement marketing activities through seamless coordination with agencies
- Direct contact and management of assigned accounts
- Scout suppliers and follow agency processes beginning to end
- Coordinate with customer service & logistics teams to ensure POSM & product delivery are aligned with marketing plan.
- Has full ownership and coordination on allocated BTL
- Coordinate and update internal trackers and submit HQ monthly reports (monthly visibility, monthly meeting, Demand Planning files, POP management, PR tracker, Sellout Tracker, ROI tracker)
- Manage invoicing and payment processes through SAP
- Support budget management to ensure efficient spending of both regional and local budgets in line with marketing objectives.
- Conduct regular market analysis on competitors and market landscape
- Monthly travels to key markets, building strong rapport with clients and key stakeholders and being on top of market newness and activities.
- Implementation and execution of merchandising tools
- Develop tailor made projects to boost sales based on account characteristics
- Preparation of promotions, store incentives, planograms, constantly check partner quantity and “quality” of stock
- Handle POP and centralized materials shipping processes – end to end.
- Assist in preparation and delivery of monthly and seasonal business reviews based on historical/current trends and market forecasts with different stakeholders.
- Work closely with the HQ brand management, trade marketing and training division to adapt and apply HQ guidelines to local market needs.
- Prepare and deliver training materials, sessions, and workshops to strategic stake holders, customers, and customer’s staff.
Who you are
- +5 years of experience in Trade Marketing or related field
- Experience in luxury multinational company (cosmetics or eyewear)
- Available to travel up to 50% of the time
- Project Management – end to end process
- Portuguese is mandatory
- Fluent in English and Spanish
- Result driven
- Professional knowledge of Microsoft Office
- Excellent Communicator, both verbal and written
- Dedicated and committed
Why work with us
This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.