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Alexander McQueen - Fixed Term (Fixed Term)
Beijing - Mainland China

Alexander McQueen is renowned for its unbridled creativity and the brand today has become synonymous with modern British couture. Since her appointment in 2010 as Creative Director, Sarah Burton has produced critically acclaimed collections with a focus on handcraft and artisanal techniques. Her ability to marry the design codes of the house with lightness and her own feminine touch has brought a new and personal aesthetic. Part of the Kering portfolio of brands, Alexander McQueen has expanded internationally through both wholesale and retail channels in the past few years, strengthening its positioning within the luxury sector. With a total network of over 100 directly-operated Alexander McQueen stores and a strong presence in the world’s most prestigious department stores, the brand’s iconic status continues to grow across the world.


To be primarily responsible for the management of the boutique, the staff within it and the stock.  This will include personnel management, exceeding defined business targets whilst working within given budgets and building the brands image through sales.

Key Responsibilities

Sales Objectives & Targets

  • Aim to exceed all sales targets set by the Company and at the very minimum ensure that all targets are met by constantly building and maintaining a strong client base.
  • Analyse sales figures and CRM activity to develop immediate & long range goal plans.  You are also expected to devise and execute strategies for sales generation in order to meet monthly goals, including; sales associates & team incentives,
  • Oversee in-store promotional displays and customer events, liaising with visual merchandising and press department where necessary.
  • Maintaining awareness of local & luxury market trends and monitoring local competition activity.
  • Building relationships with local and VIP clients; works closely with the PR department and coordinates events.

Store Standards and Customer Care

  • Liaising with your team, other relevant colleagues and customers in order to identifying and resolving urgent issues.
  • Showcase exemplary customer service and resolve customer situations diplomatically, whilst abiding to all Alexander McQueen policies. 
  • Adhering and reinforcing the brand’s visual merchandising guidelines
  • Ensure best possible management of stores upkeep and maintenance, surveying and highlighting any necessary building work, cleaning & other action is undertaken.

Manage Store Operating budgets

  • Manage store operations in the most effective way whilst minimizing costs through; headcount and operating costs including; couriers/postage/ alterations & any other outsourced work.

Managing Stock Control

  • Review seasonal orders with sales associates to ensure full merchandise potential to buying office.
  • Business recap with sales associates focusing on sell through
  • Oversee store staff in order to ensure that they adhere to inventory management guidelines/practices; stocktake & consignment procedures & policies.
  • Overview of all VIP & Special requests between sales associates & Retail buying office.

Personnel Management

  • As the key member of the management team you must lead and motivate staff by being a role model and setting an exceptional example to all staff.
  • Identifying performance issues and managing them informally, seeking advice from the HR department where necessary.  Where concerns need to raised formally, work with HR to ensure the Company’s obligations are met to make sure a fair and consistent processed is followed.
  • To conduct in-store training including; coordinating the induction of new staff into the store, product knowledge;  sharing information gained from the collection presentations and identifying members of staff who require further attention to ensure that their knowledge is to the high standard we require.
  • To carry out yearly appraisals for all staff, following the Company’s procedure and providing constructive and comprehensive feedback, as well as setting individual objectives for development.
  • To have an understanding of your staff’s training needs and to liaise with the HR Department to develop ways to implement your training needs.
  • Regularly updates staff on business performance, and new initiatives.
  • Develop and convert into practical application, the knowledge and skills related to techniques, processes, laws, procedures, policies, equipment and products necessary to do the job effectively and efficiently.
  • Co-ordinating roster and overtime
  • Monitoring sickness and other absences such as holiday and maternity leave, ensuring appropriate cover is provided, limiting the use of agency staff.


  • Minimum 6 years experience where 3 years in managerial level in store management, ideally gained in luxury fashion
  • Computer literate, including excellent knowledge of Microsoft packages (Word & Excel)
  • Possess good communication skills, good command of both English and Mandarin
  • Previous experience of a similar role where they have managed a team and been required to prioritise and multi-task various and competing demands
  • A good communicator with the ability to interface regularly with internal and external personnel at all levels
  • Full time
  • Asia
  • Mainland China

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